TVPage is a platform designed specifically around video for products and ecommerce. In fact, the software is setup specifically to track revenue and engagement around products in a catalog. We love that TVPage is a complete solution offering the abilities to upload or sync video content from services like YouTube, Vimeo, and Brightcove. Once videos are in the platform they can then be associated with products from an ecommerce platform or catalog. Once products are aligned with the video content the video player can be deployed with shoppable video experiences, in which a video viewer can click on an interactive layer in the video player and purchase a product.
What makes TVPage unique is not only the shoppable video features paired with the product catalog, but also the analytics that are delivered. Since TVPage focuses on revenue and product sales, KPIs are tied to conversions, product sales, revenue per video, etc. For marketers looking for these types of metrics and ROI tracking this could be the perfect solution. Be careful, this all comes at a cost…
Although TVPage appears to be a very complete solution it is definitely aimed to the specific niche of video ecommerce. Marketers looking for more from TVPage may be boxed in to the use case and push the platform further than it is capable of. In addition to feature sets, we have concerns over time to implement and the amount of support needed to get up and running with the platform. This is based on the need to not only sync or upload video but the meticulous process of mapping video content to products within the system. The final drawback we will mention is price. Packages can range from $50,000 to $100,000 with a small setup fee to get started. That’s a steep fee for a video solution when other offerings in this class will come in under half of that.
