How To Launch a Video Subscription Offering

A 6-part how-to blog series that will get you up and running with a video subscription business in no time!

How To Launch a Video Subscription Offering

Video subscription offerings are growing tremendously. Subject matter experts and organizations are creating new revenue streams by sharing expertise, skill development, training and other high value information via online video.

Over the last five years, we’ve seen organizations of all sizes create new offerings or transition a DVD-based video business to an online version. Online video technology has matured to the point where it’s now not only feasible, but easy for a non-technical team to launch and manage a video website, payment processing, video email marketing and video analytics without IT support.

If your business is producing high quality video material, you may not have the expertise in video technology required to create the video experience you want. This blog series will show you how to go from a file of video content on your computer or a history of DVD content to a revenue-generating video subscription website.

The concept for this blog series came from speaking with many of my past and current clients who have had great success with their video subscription offerings. As we learned from their experiences, I began to see patterns. Turns out successful video subscription strategies had a lot in common.

The blog series is broken down into four major sections:

  • Producing High Value Content
  • Creating a Great Subscriber Experience
  • Developing a Sound Marketing Plan
  • Measuring & Learning from Video Analytics

By the end of the blog series you will have the knowledge you need to get your own video subscription offering off the ground. You’ll also know what to look for in video technology and what to expect as you ramp up.

Click here to go to the first post in the series.

Matt Childs
Matt is an expert video content marketer with over 12 years of sales and marketing experience. Matt has produced and deployed thousands of videos and works with Fortune 500 companies executing video strategies that drive measurable business results. Matt is the Founder and Chief Editor here at 50Wheel.