Video subscription offerings are growing tremendously. Subject matter experts and organizations are creating new revenue streams by sharing expertise, skill development, training and other high value information via online video.
Over the last ﬁve years, we’ve seen organizations of all sizes create new offerings or transition a DVD-based video business to an online version. Online video technology has matured to the point where it’s now not only feasible, but easy for a non-technical team to launch and manage a video website, payment processing, video email marketing and video analytics without IT support.
If your business is producing high quality video material, you may not have the expertise in video technology required to create the video experience you want. This blog series will show you how to go from a ﬁle of video content on your computer or a history of DVD content to a revenue-generating video subscription website.
The concept for this blog series came from speaking with many of my past and current clients who have had great success with their video subscription offerings. As we learned from their experiences, I began to see patterns. Turns out successful video subscription strategies had a lot in common.
The blog series is broken down into four major sections:
- Producing High Value Content
- Creating a Great Subscriber Experience
- Developing a Sound Marketing Plan
- Measuring & Learning from Video Analytics
By the end of the blog series you will have the knowledge you need to get your own video subscription offering off the ground. You’ll also know what to look for in video technology and what to expect as you ramp up.