Matt Childs

Matt is an expert video content marketer with over 20 years of sales and marketing experience. Matt has produced and deployed thousands of videos and is the ultimate curator of online video software. Matt is the Founder and Chief Editor here at 50Wheel.

The Top 85 Video Marketing Statistics To Know in 2023

We’ve assembled the ultimate list of marketing and online video statistics to know in 2023 — 85 stats in all. Whether you are an expert marketer looking to get a snapshot of the industry and trends, or a novice looking to convince your boss of the power of marketing, this article has you covered. Below you will find statistics that coverage a range of areas and topics including but not...[Read More]

Free Storyboard Template For Customer Videos

It’s been a busy month for me working with various clients on production. In my last article I wrote about UNYQ and the video campaign we executed using bundled video content. This post is a little bit different and focuses on a template used for enterprise software companies looking to tell customer case studies via video. 5 key topics covered in this article: Scoping and planning the final...[Read More]

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How To Price Your Video Subscriptions

Pricing is a delicate topic. What works for one business may not work for another. Figuring out what to price your subscriptions will take some research and trial; however, there are a few guidelines you can follow. All industries have different levels of price sensitivity. If your industry is perceived as highly specialized, you can charge more for your videos. Technical, medical and legal fields...[Read More]

Creating a Great Video Subscriber Experience

As you figure out your content strategy and subscription offering, you need to map out how you will deliver your content to your viewers. Your video subscription website is the foundation of your offering. You want to make sure your website is easy for both you to use and your subscribers to navigate. The easier it is for you to manage the faster you’ll be able to add new content and manage your a...[Read More]

Video Marketing Success Ingredient: High Value Content

It goes without saying that the foundation of a successful video subscription offering is high value content. Your video content is your product. For you to stand out and earn subscribers, you have to provide value to your audience. (Read the first post in this blog series here.) Of the four components of a video subscription offering, this is the one where technology can help you the least. Your ...[Read More]

How To Launch a Video Subscription Offering

Video subscription offerings are growing tremendously. Subject matter experts and organizations are creating new revenue streams by sharing expertise, skill development, training and other high value information via online video. Over the last five years, we’ve seen organizations of all sizes create new offerings or transition a DVD-based video business to an online version. Online video technology...[Read More]

How To Build Video Campaigns That Accelerate Nurturing

Video Marketing has proven to accelerate the buyer journey and provide sales with deep insights into contact engagement, driving more meaningful discussions and ultimately more revenue. In this short blog post we will look at what is known as Accelerator Campaigns. Accelerator campaigns are designed to move leads along the buying cycle faster by providing relevant touch points and nudges at the ri...[Read More]

How To Build A Personalized Video Campaign

Once your marketing team has built a working content marketing machine the next step is to position messaging so it’s personalized for your target audience and personas. Personalizing the content journey is not a new concept, but modern marketers are finally getting around to implementing technologies that allow them to execute on their personalization goals. When it comes to personalizing v...[Read More]

How Marketers Can Use Video SEO To Drive Revenue

The goal of the modern marketer is to identify and segment the causal website viewer from an interested, active buyer and convert that person into a new lead. The purpose of this article is to share about video can be used with video content marketing technology that leverages onboard analytics to track and measure how the video is performing against business goals. To visualize how this works, th...[Read More]

How To Organize Your Video Marketing Content

You’ve produced some really great videos. You’ve gone through the process of selecting a video marketing platform to host and manage your content. Before uploading any videos you need to organize them. Here are a few of the most common organization methods found in video marketing platforms. Categories The most common method is “categories,” which sort your videos into broad collections that are s...[Read More]

Fitting Social Video Into Your Content Calendar

Your content calendar as it relates to social should be completely different than other channels like your website. Timelines on all social channels aren’t going anywhere, so you want to be exceptionally mindful of the story you’re telling through your tweets, Facebook posts, and more. Be aware that your audience isn’t just in the country you’re located in, either. Your tweets could be read from a...[Read More]

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