Now that the holidays are upon us it’s time to start thinking about how to messaging out the season greetings. Besides well wishes, holiday time is the end of the fiscal quarter or year for most companies. This means the mad sales rush to get deals closed in time to pop champagne and celebrate new years is ever so present in most companies. And what better time than ever for you to launch your eye popping holiday video campaign.
Seasonal campaigns are perfect for driving last minute revenue and engaging your audience with content that is timely and relevant. These campaigns typically include time-sensitive blog posts and videos created specifically for a seasonal topic. For the holidays and New Years create content that is relevant to what your audience is talking and thinking about. Create videos that point out the top holiday sales campaigns, give advice on how to plan for the upcoming year, and feature internal thought leaders giving predictions for the year ahead. A video featuring your employees thanking customers for an amazing year is also a good idea.
Here’s an example outline of a holiday video marketing campaign:
- Interaction 1: Video Email — Top 5 list covering the best content from your company throughout the year. This is best as a blog post with a short 30 second video overviewing your list.
- Interaction 2: Video Email — The Year In Review. Create a video with your CEO in front of the camera talking about the company’s accomplishments throughout the year.
- Interaction 3: Video Email — 10 Predictions from 20XX Thought Leaders. Create a video with internal thought leaders and customers sharing their visions for the year ahead.
- Interaction 4: Video Email — Holiday Themed Recorded Demo. Create a demo based off a holiday song and edit the screen capture clips against the music. Make the video no more than 60 seconds.
You can test the above formula or create your own nurture programs. You may want to A/B Test your video content and emails throughout this process to optimize campaign performance. Also consider personalizing the content and experience to drive deeper engagement and conversion.