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Primis News

Primis Receives MCM (Multiple Customer Management) Approval From Google

Primis has received Google’s approval to partner in their new Multiple Customer Management (MCM) program. MCM is a new initiative to ensure traffic reaches an elite standard of quality, and we’re honored to join an exclusive group of companies to achieve this status.   Read the article….

Primis Earns TAG Anti-Fraud Certification For Fourth Year In A Row

Primis announces that they have received TAF Anti-Fraud Certification for the fourth year in a row. This means that Primis is certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). Read the article….

Primis Announces Expansion Of Its Net15 Payment Initiative

Primis is has announced their commitment to extending their Net15 payment initiative through the end of 2021. The program was designed to provide digital publishers, vendors, and business partners additional liquidity through faster payments and resolution of accounts within 15 days. Read the article….

Ads.Txt Got Too Complicated, So Primis Came Up With Technology To Untangle The Mess

The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas can get complicated when they go from paper to reality. Some publishers just said “yes” to every request to add vendors to their list, while...[Read More]

Primis Continues The Fight Against Ad Fraud By Expanding Partnership with HUMAN

Primis has announced that it is expanding its partnership with HUMAN, the global leader in collective protection against sophisticated bot attacks and marketing fraud. This marks the fourth year the two companies have partnered in the battle against ad fraud. Read the article….

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