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Primis is a global Video Discovery platform, driving publishers’ revenues by helping users discover relevant video content. Providing a customizable and contextual-based video player unit into publishers’ sites that suggest video content users like and skip content they don’t engage with, to increase publishers’ pre-roll inventory quality.

Part of IPG and Universal McCann, Primis holds themselves accountable to the highest industry standards in terms of user engagement, payment terms, brand safety, viewability, completion rates, and all other practices.


  • Take full control over categories, channels and keywords that will best any audience.
  • Video discovery engine scores every video in real time according to historical engagement data and contextual relevance, creating the perfect playlist.
  • Primis Next is an interactive experience that empowers users to actively choose which videos they watch.
  • Monetize created video inventory with advertisements and monetization solutions.


Primis pricing is not publicly listed. To get packaging and pricing information contact the vendor directly.



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