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Primis is a global Video Discovery platform, driving publishers’ revenues by helping users discover relevant video content. Providing a customizable and contextual-based video player unit into publishers’ sites that suggest video content users like and skip content they don’t engage with, to increase publishers’ pre-roll inventory quality.

Part of IPG and Universal McCann, Primis holds themselves accountable to the highest industry standards in terms of user engagement, payment terms, brand safety, viewability, completion rates, and all other practices.


  • Take full control over categories, channels and keywords that will best any audience.
  • Video discovery engine scores every video in real time according to historical engagement data and contextual relevance, creating the perfect playlist.
  • Primis Next is an interactive experience that empowers users to actively choose which videos they watch.
  • Monetize created video inventory with advertisements and monetization solutions.


Primis pricing is not publicly listed. To get packaging and pricing information contact the vendor directly.



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Latest News

Primis Receives MCM (Multiple Customer Management) Approval From Google

Primis has received Google’s approval to partner in their new Multiple Customer Management (MCM) program. MCM is a new initiative to ensure traffic reaches an elite standard of quality, and we’re honored to join an exclusive group of companies to achieve this status.   Read the article….

Primis Earns TAG Anti-Fraud Certification For Fourth Year In A Row

Primis announces that they have received TAF Anti-Fraud Certification for the fourth year in a row. This means that Primis is certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). Read the article….

Primis Announces Expansion Of Its Net15 Payment Initiative

Primis is has announced their commitment to extending their Net15 payment initiative through the end of 2021. The program was designed to provide digital publishers, vendors, and business partners additional liquidity through faster payments and resolution of accounts within 15 days. Read the articl...[Read More]

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