Most digital marketers know that its important to reach buyers where ever they may be, this means delivering content to the right channels and devices, at the right time. With technology changing so quickly it can be almost impossible to keep up with your audience. Knowing what they like, where they hang out, and the content they love to consume is so important.
Our friends at Content4Demand give us a clear picture of the content preferences of B2B executives in this creative infographic.
Some of the highlights and interests:
- Shorter content lengths
- Interactive content
- eBooks and videos fastest growing formats
To get the rest of the stats, checkout the Infographic.