Know Your Buyer’s Digital Content Preferences

What types of content are your target buyers consuming?

Know Your Buyer’s Digital Content Preferences

Most digital marketers know that its important to reach buyers where ever they may be, this means delivering content to the right channels and devices, at the right time. With technology changing so quickly it can be almost impossible to keep up with your audience. Knowing what they like, where they hang out, and the content they love to consume is so important.

Our friends at Content4Demand give us a clear picture of the content preferences of B2B executives in this creative infographic.

Some of the highlights and interests:

  • Shorter content lengths
  • Interactive content
  • eBooks and videos fastest growing formats

To get the rest of the stats, checkout the Infographic.


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Matt Childs
Matt is an expert video content marketer with over 12 years of sales and marketing experience. Matt has produced and deployed thousands of videos and works with Fortune 500 companies executing video strategies that drive measurable business results. Matt is the Founder and Chief Editor here at 50Wheel.