Video is king in the world of content. It’s one of the most engaging ways to share a message. But while businesses everywhere have already embraced video for marketing, video for internal communications is still slowly picking up traction.
Tapping into the power of video content — beyond real-time Zoom calls — can help you further differentiate your business by helping your team work better together.
Here are five reasons why businesses need to include video in their internal communication strategies.
1. Video Helps Employees Improve Their Skills
The vast majority of people are visual or auditory learners. Naturally, video is far easier to follow and learn from than endless text-based emails and documents. It breaks down complex processes into a simpler format, so when you’re assigning tasks, each of your team members knows exactly what they need to do, right away.
A library of internal videos can be the exact resource your team members need to easily share knowledge, practice new skills, and fill in while coworkers are away.
For brand new employees, video content can create a more efficient onboarding process. Turning your documents into videos can help new hires learn faster, so they can quickly contribute to your team and succeed in their roles.
Videos don’t have to be a part of a formal library or process either. When you encourage your employees to use videos in everyday communications — even if it’s just a quick screen and audio recording — your team members can spend less time on explaining and reading, and more time performing their jobs well.
2. High-Tech Companies Attract Job Seekers
Just like video attracts customers, it can attract talented professionals, as well. With many workers flocking toward remote work opportunities, teams that offer virtual office structures to some capacity can get the best talent on their team and keep them motivated over time.
Video makes it easier to offer more flexible work opportunities. Not only does it allow your team to communicate on-the-go, but it also empowers you to connect with job seekers from around the world, broadening your hiring pool.
Video-based hiring announcements and video interviews bridge the gap that distance creates and help you get more personable with potential hires.
3. Video Enhances Email Communication
When you embed videos in your emails, you can increase the level of email engagement you get, so your team can stay on the same page. Video can double click-through rates when you add an engaging video thumbnail.
Given that office workers get an average of 121 emails per day, videos can create a helpful break in the monotony and ensure your most important messages stand out. Whether you’re sending out information about company-wide policy changes or details about leadership changes, video gets your message heard — sometimes simply because it’s not boring.
Remote team members may especially appreciate seeing your face (and their coworkers’ faces), as it adds a greater sense of humanity back into their work lives. With video, managers are never just faceless people sending out tasks, and emails are no longer a dull part of everyone’s day.
4. Video Builds Culture and Connectedness
Connectedness is in every business. The level of emotional connection employees feel to their team is directly linked to their level of engagement with your company, as well as the amount of effort they put in.
Using video within your internal marketing, such as on social media platforms and profiles, can help employees (especially remote workers) feel valued — like they’re an important piece of the puzzle — so they’re more enthusiastic about contributing.
Video can also solidify a positive company culture. Not only does it build interconnectedness, but it can simply make your workplace a more fun or exciting place to be. Plus, since video helps everyone get on the same page fast, this content format empowers you to better communicate your company values and policy updates, the importance of your mission, and more.
5. Video Communication is Cost-Effective
Your internal videos don’t have to be award-winning productions by any means. Video-based internal communication can reduce your costs rather than adding to them.
Video saves each team member an average of over 25 hours per year, which equates to about $1,200 in savings per employee per year. Communicating with video frees up your team’s time, so they can focus on more important tasks that really move the needle for your business.
Plus, granted that video communication boosts employee engagement, it can also play a role in greater employee retention, too. With turnover costing businesses thousands of dollars each year due to the costs of hiring, training, and more, adding video is a simple way to prevent the loss of employees, including the top innovators in your company.
Tap Into the Power of Video
There’s no better time than now to start using video internally — for a resources library, within emails, and beyond. With video quickly becoming a part of every consumer’s day-to-day, it only makes sense to adapt to this new communication landscape and embrace video within your team. And thanks to the efficiency and retention boosts you can get from video, it’s smart for your budget, too.
