Tutorial Videos Drive The Best Conversion
Have you heard the saying: “Training is the new marketing?” Well its true, your tutorial or training content is more valuable pre-sales then it may be once you have started the on boarding process. The great news for marketers is that most companies/organizations have already put the time and money into creating this type of content. Today most likely, the videos are sitting on YouTube...[Read More]
Getting Started With Video Gating
Now that video marketing has been adopted by the enterprise, there has a been a large push by video hosting software companies to create solutions that give marketers the ability to place interactive call-to-actions (CTAs) inside a video player. One of the most popular CTA types is an email request. But there are many other types of CTAs you can use to gate your video content — and gating do...[Read More]
3 Limitations of Mobile Video Every Marketer Should Know
According to the industry experts, 2015 will be the year of mobile video growth. Whether they are talking about an increase in usage of services such as Netflix or Hulu, or in general, video experiences on mobile will be mastered this year. Mobile video has changed over the year for the better, but it is not yet at a point where it is caught up with the technology and features demanded by the mark...[Read More]
How To Embed Video in Email
One of the biggest questions I get asked about a lot; is how to embed video into an email? I think that we as marketers fantasize about opening up a beautifully designed email with a video thumbnail front and center, clicking the play button, and the video starts playing right there in the email client. This is in fact a dream. Although with some plugins and special software you can definitely con...[Read More]
The Top Video Hosting Solutions For Marketo
Now that the marketing automation market is leveling off and most businesses medium and large have adopted marketing software like Marketo, there is now (more than ever) a need to integrate the types of content that move the needle. In most cases this means video. Most marketing automation platforms were built before the time of online video. So as a core content type, video was just left out, and...[Read More]