20 Video Marketing A/B Testing Ideas Worth Exploring

When it comes to any aspect of marketing A/B testing a key component for knowing what works and doesn’t. Today the same rules can be applied to online video and video marketing as they do with other web content. There are a number of ways marketers can A/B test videos, here are some ideas around A/B testing worth exploring:

1. Try different video titles, this simple change can help determine which title attracts the audience.
2. Try different video thumbnails or splash images and see how that impacts video engagement and play conversion
3. Test auto-generated thumbnails vs custom designed or picked by you
4. Add text to thumbnail or upload an image that clearly details what the video is about.
5. Test different video lengths by shortening or lengthening. Most of the time it will be shortening. Measure the play-rate
6. Test different page positions where the video is embedded. Above the page fold or below. To the right rail or the left.
7. Try two different video landing pages one with an auto-play video one requiring the user to click play.
8. Test your landing pages with and without a video and see if the conversion rates change
9. Try two different video content styles to get your message across. You could experiment with animation explainers and live video — see which works better.
10. Try two videos with different voice overs, colors/branding and music.
11. Test the video on different pages such as on a landing page vs a website.
12. Add interactive call-to-actions to the video and test them in different locations on the player
13. Test different types of CTAs and the offers related to them
14. Try different colored CTAs and various sizes of buttons
15. Try to promote a product or service within one version of the video and see if buyers convert
16. Experiment with different types of video content such as customer testimonials, product videos, and sales videos
17. Test videos on social channels: post the same video on Facebook and Twitter and see how they perform (Twitter has a limit of 30 seconds)
18. Test a video with and without subtitles and monitor the difference
19. Send a video include in an email vs the same email without that video
20. Include video in automated nurture vs nurture without video

A/B testing video requires dedication and typically takes at least a full month to really determine what’s working. Although time devoting, A/B testing should be included as a key practice in your video marketing strategy.