The most successful video marketers operate with a blended video strategy that enables them to grow their YouTube audience while driving engagement and conversion on their website using video.
As the video content library grows, the more important it is to have a home for that content internally, so that video assets are centralized and easily discoverable. The home in this case is an online video platform or video marketing platform. This home becomes mission control for all video. From mission control one can manage video on YouTube, other social destinations, on a website, email, etc.
YouTube is most commonly used as a channel for generating awareness and engaging viewers across the social web. While video play counts matter for rankings on YouTube and it’s important to have a strong YouTube presence for SEO and other purposes, YouTube by itself does not drive brand revenue. This is why sophisticated video marketers operate with a blended video strategy.
To cover both awareness (with YouTube) and engagement and conversion (on your website with a premium video marketing platform) you need to have a blended strategy using both platforms. This strategy will not impact YouTube rankings as it does not detract from the YouTube audience in anyway, in fact with the right optimization it will positively lift YouTube results.
By leveraging branded video powered by a premium video marketing platform on your website, take advantage of the opportunity to use video to better track and engage web visitors and control the viewer experience is now a possibility. Something that is not possible with YouTube due to the limited control of the video player. This means passing information about video viewership to analytics systems, presenting call-to-actions strategically in the video players and better leading customers down a specific journey.
Go out and create a blended video strategy today that incorporates social, website, and email video.