Ooyala has announced that it has broken free from it’s parent, Telstra via the completion of a “management buyout,” breathing new life into the company and its technology.
If you’re not familiar with Ooyala, here’s the short: Ooyala came on the scene in 2006 when the likes of Brightcove and YouTube were getting their footing. Ooyala is considered a legacy online video platform. The company, based in the San Francisco Bay Area rose to a quick success as a key platform for major brands and media companies delivering video on the web and mobile applications.
The company took some risks over the years and eventually netted out with a loss on investment and was acquired by Telstra in what was considered a fire sale in 2014. After the acquisition Telstra was unsuccessful integrating the Ooyala technology into their book of offerings and was shortly thereafter considered a write-down. Which brings us to this announcement and a serving reminder of just how volatile the online video market is.
With a new management team and go-to-market strategy that will take them into 2020, the foundation is set for Ooyala’s next phase of growth.
To learn more about Ooyala visit their profile.
