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Legacy Video Provider Ooyala Rebounds With New Strategy and Ownership

Legacy Video Provider Ooyala Rebounds With New Strategy and Ownership

Ooyala has announced that it has broken free from it’s parent, Telstra via the completion of a “management buyout,” breathing new life into the company and its technology.

If you’re not familiar with Ooyala, here’s the short: Ooyala came on the scene in 2006 when the likes of Brightcove and YouTube were getting their footing. Ooyala is considered a legacy online video platform. The company, based in the San Francisco Bay Area rose to a quick success as a key platform for major brands and media companies delivering video on the web and mobile applications.

The company took some risks over the years and eventually netted out with a loss on investment and was acquired by Telstra in what was considered a fire sale in 2014. After the acquisition Telstra was unsuccessful integrating the Ooyala technology into their book of offerings and was shortly thereafter considered a write-down. Which brings us to this announcement and a serving reminder of just how volatile the online video market is.

With a new management team and go-to-market strategy that will take them into 2020, the foundation is set for Ooyala’s next phase of growth.

To learn more about Ooyala visit their profile.




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