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This Week’s Top News Headlines From Across The Online Video Industry

This Week’s Top News Headlines From Across The Online Video Industry

A quick recap of this week’s online video news curated by JWPlayer. Stay tuned for news updates each week.

  • The state of video ad fraud (Digiday)
    “Among different types of video inventory, fraudsters go after the most premium stuff. Bots drive just 4 percent of mobile web video traffic. But for over-the-top video — where CPMs are much greater than the mobile web — 20 percent of traffic is from bots, according to Pixalate.”
  • Pre-roll VR ads yield highest levels of brand recall (RapidTVNews)
    “A consumer study of virtual reality (VR) advertising has found that the new medium is highly memorable with 70% aided recall across all ad formats and the highest levels occurring with the pre-roll, achieving as much as 90% aided recall.”
  • Understanding Amazon as an Advertising Platform (eMarketer)
    “eMarketer estimates Amazon’s ad revenues are will total $1.65 billion this year—far below that of Google or Facebook, but above brands like Twitter and Snapchat.”
  • More than 200 OTT services active in the U.S. market, research group says (FierceCable)
    “According to Parks, 60 companies have introduced over-the-top video services just since the beginning of 2016. Over that span, only seven OTT services in the U.S. have shuttered.”
  • Mobile ad impressions gain ground at expense of tablet views (RapidTVNews)
    “There has been a significant increase in advertising impressions served on mobile devices in the last year, with quarter-by-quarter data indicating a steady, continuous rise in this category.”

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