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Vimeo and Magisto Launch Vimeo Create: A Video Creation Toolset

Vimeo acquired Magisto in 2019 for $200 million and today the two companies have worked together to launch a new online video platform designed to enable both marketers and creatives to produce shareable, short-form videos in minutes.

Vimeo Create makes it extremely easy to create high quality videos in a matter of minutes using stock footage, photos, short video clips and other types of media.

The new platform is sitting on a foundation of powerful video hosting and streaming tech along with AI-powered editing. One of the main pillars of that foundation is a stock video marketplace enabling users to search and use relevant video clips and photos. Users can then add text, music, and various stylistic animations, etc.

Once all media is selected, Vimeo Create automatically assembles a clean edited video ready to publish for viewing. The magic behind creating professional videos automatically is Magisto’s AI-tech, which automatically detects key moments in the content, for example where objects, characters, and text are positioned, and makes sure audio and visual content is perfectly aligned.

This new offering will be game changing for social marketers, enabling them to go from a blank slate to a professional-looking video in a few minutes.

To learn more about Vimeo Create, visit Vimeo’s profile in our directory.

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50Wheel is the world's leading website for video strategy and marketing technologies. Browse hundreds of software tools, guides and get strategy advice.