V.S.

• Easily create your own free (or paid) studio-quality HD live and animated videos in minutes — eliminating the high cost of hiring a video production team.
• Powtoon offers a huge library of professionally-designed templates, scenes, characters, props, millions of videos, soundtracks, text, and more to choose from
• Upload your own media, videos, GIFs, images, voiceovers and anything you need to create awesome videos in no time.
• Integrations include: YouTube, Facebook, Facebook Ads Manager, Twitter, Wistia, Hubspot and more!

• PowToon pricing starts at $19 a month (billed annually).
• Includes 2 GBs of video storage, HD video, royalty free audio and video.
• A forever free plan is also available with SD video, 100MB of video storage, and limited royalty free audio and video.

• Been in business since 2012
• Major customers such as Coca-Cola, Costco and Starbucks
• Global customer base with thousands of users
• Experienced leadership team and venture funding

• Access to a massive library of stock video, images and audio
• Publish videos directly to social media
• Forever free plan is great for creating concept videos

GOOD

• The platform is easy and simple to use without any background in animation, while also catering to animation experts.
• All support is managed through a ticket system.
• The platform is packed with features, asset libraries and all the sounds and samples needed to create a high quality video.
• Customers that integrate the software into their weekly and monthly content strategies report strong ROI.
• We highly recommend this software for digital marketers.

BAD

• The platform requires an internet connection.
• It’s been reported that it can be difficult to get ahold of a live person when contacting support.
• Features can be somewhat limiting for advanced or expert level animators.
• Customers will only see ROI if they are using regularly.

• Create characters to fit any context including specific jobs and workplaces to casual environments, choose between both modern casual settings and whiteboard animations.
• Distribute published videos to platforms like Storyline or Captivate
• Prebuilt templates covers a wide range of industries and scenarios,
• Character lip-sync
• Add dynamic charts, graphs, and transitions

• Been in business since 2007 (originally as GoAnimate, now as Vyond)
• Proven track record enabling global brands to create content
• Experienced team from production and tech backgrounds
• Hundreds of global customers

• Ability to do voice overs and lip-sync to animated characters.
• Ability to export to animated GIF
• Super easy to use and get started.

GOOD

• The software is very easy to use making it accessible to all experience levels, even beginners to make videos.
• The software is fully featured with all the standard features you would find in web animation software, including a ton of templates that can help you create videos quickly without starting from scratch.
• Customer support is responsive and accessible via the website and email.
• This software provides a ton of value if you are creating videos regularly — those looking to create casual one-off videos, consider a different solution.
• We’re likely to recommend this solution for committed animators and content marketers creating videos consistently.

BAD

• Although the software is easy to use there have been a number of bugs reported with video playback, application loading etc.
• The software, although filled with existing characters and props, is missing everyday items for animated props and character animations.
• Customer support is responsive but firm on payments and refund policies.
• The software provides value to those needing to create basic animated videos consistently.
• We’re likely to recommend this software to content marketers and elearning developers.