Innovid, a provider of interactive and personalized video advertisement solutions has launched OTT Composer, a self-service advertising tool that enables brands, agencies and publishers to design interactive ads for connected TV (CTV) and scale dynamic creative across video everywhere. Innovid now enables users to build an interactive video once, create multiple versions and personalized iterations, and have it work across all over-the-top (OTT) devices and channels, including Roku, Apple TV, Samsung, Amazon Fire, PlayStation, Hulu and others.
This is the first product that removes friction in developing interactive video specifically for OTT applications, enabling the scaling of dynamic creative. An Easy-to-use tool for building effective and interactive ad campaigns, OTT Composer saves significant time and resources, while allowing for full ownership of creative assets with assurances they are ready for the big screen.
