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Why you need to be at Brightcove’s PLAY 2019

Why you need to be at Brightcove’s PLAY 2019

Brightcove’s annual video conference is always a can’t-miss event and this year won’t be any different. Taking place in Boston from May 14 through 16, PLAY 2019 promises to help you break through to audiences everywhere with innovators and expertise you won’t find anywhere else. So whether you’re a PLAY newbie or a seasoned vet, here are five reasons you need to be there:

1. Participate in hands-on learning and in-depth strategy sessions

Each year, PLAY gathers the best and brightest in marketing, media, and enterprise communications for three days of learning and networking in Boston. Attendees connect with Brightcove’s industry-leading partners and sponsors, see upcoming Brightcove features and future innovations, and learn best practices to take their video strategy to the next level. Check out the agenda for more information on each session.

2.  Workshops and Tech-a-thon

New for this year, PLAY 2019  includes a full day of hands-on workshops and a full-day tech-a-thon:

PLAY Workshops: These are a high-value, hands-on opportunity to grow your knowledge and skills. Here’s a sneak peek of one workshop:

Get Up and Running With Your OTT Service, led by Jonathan Hurd, will feature industry experts giving practical advice for choosing the best media model, UX best practices for OTT services, and evaluating what monetization model fits your business.

Other workshops will cover video production, video marketing strategy, scriptwriting, and more.

PLAY Tech-a-thon: During this full-day, hands-on developer workshop, participants will solve unique problems working alongside Brightcove’s top engineers utilizing the latest API and product technologies. This workshop is designed for software developers and technical integrators who are interested in building customizations and integrations that enhance their organizations’ tech stacks.

3.  Hear from inspiring keynote speakers

Prepare to be wowed by the keynote speakers at PLAY 2019. Jade Simmons, a speaker, author, and concert pianist, trains visionaries, influencers, and future powerhouses on how to market their messages to the world and expand their platforms. Known as classical music’s “No. 1 Maverick,” Simmons’s riveting performances combine innovation and passion.

4.  Remain at the forefront of the digital revolution

Want to be on the cutting edge of your industry? Then PLAY 2019 is the conference for you. This year’s agenda includes a variety of spotlight sessions, workshops, and Tech Talks that will cover everything from incorporating video into your sales process to the latest wave of technology shaping the media world.

If you’re passionate about exciting new digital trends, you won’t want to miss Video Marketing’s New Frontier: Content With No Screens. During her session, Cathy Hackl, an Emmy-nominated communicator turned virtual reality (VR) and augmented reality (AR) speaker, will dive into the emerging technology driving the future of spatial computing and content marketing.

5.  Network to your heart’s desire

At PLAY, you’ll get the chance to connect with industry leaders and innovators during lunch, intermission breaks, happy hour and a party. Grab a stack of business cards and get ready to mingle with an engaging group of peers and prospective partners.No matter how you use video—for marketing, OTT, publishing, or enterprise communications—there is a PLAY track for you. And readers of 50wheel.com are in luck: you can get 25% off the ticket price with promo code PLAY50WHEEL. Be sure to register soon!


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