Vimeo a rapidly rising star in the business video, live streaming, and OTT space has announced a native and direct integration with LinkedIn. About 12 months ago Vimeo launched their publish to social feature sets aimed at helping digital marketers and content creators expand their reach beyond the Vimeo platform to Facebook, YouTube, and Twitter.
Vimeo’s new LinkedIn integration enables publishing videos natively to LinkedIn Company Pages. This is a much needed step forward towards reining in LinkedIn as a true video viewing and engagement platform operating at the level of Facebook — it still has a long way to go. Vimeo’s connector with LinkedIn is the first end-to-end integration LinkedIn has built with a video platform.
How the new functionality works
Marketers can now automate their social video management with Vimeo. Host videos centrally and securely with Vimeo and then publish those videos directly across various social networks with one click. Vimeo makes it easy to share and publish video on LinkedIn Company Pages, websites, and other social destinations.
The Vimeo stats dashboard shows how videos are performing on LinkedIn. Specifically you can track:
- Individual video watch time
- Number of total views
- Number of unique viewers
To learn more about Vimeo’s LinkedIn Integration, visit their profile in our directory.