JWPlayer offers a fantastic video player that can be easily customized, but unfortunately I feel that JWPlayer prices itself out of most people’s budget as their video needs expand and audiences grow.
Pros: JWPlayer hands down (in my opinion) offers the best video player. I’ve tested its performance against Brightcove, Wistia and Vidyard and each time the player object loads faster, video right away and the customization options are endless, so is the support documentation.
Cons: Video player aside, if you are managing large quantities of video and thousands/millions of views, the pricing structure works against you and prices climb each year upon renewal. Multi-year contracts have the price increase built in. This in my case led to a runaway video expenditure which resulted in us leaving JWPlayer for another solution. My advice would be to calculate your audience growth upfront and negotiate ahead of your growth.