If you are currently using Sitecore as the CMS to manage your organization’s website and are looking to implement video then you have come to the right article. This short post covers the top online video platforms that integrate and work Sitecore. If you don’t know what Sitecore is, it’s a powerful enterprise content management and marketing platform for creating and managing websites and engaging with buyers and web-visitors in a personal manner.
First off lets take a look a how Sitecore handles video right out of the box today. Anyone using Sitecore can embed a YouTube, Vimeo, or other free video player into a Sitecore page using a basic embed iframe or javacript code. This method provides a simple way to include videos in your experiences and is probably the most common option used by marketers today.
The second option is to use a premium online video platform and connect it to Sitecore, platforms like Brightcove, Kaltura, Ooyala, Wistia and others provide brand-able video players and powerful content management toolsets designed specifically for video. There are a few benefits to using a premium video solution with Sitecore:
- Solutions like Brightcove have developed out-of-the-box connectors with Sitecore making it easy to manage and publish videos from directly within the Sitecore interface providing a clean workflow.
- Premium online video platforms not only integrate from a publishing perspective but also through analytics. For example Brightcove offers a connector that pushes video engagement information such as play duration, percentages watched, etc directly to Sitecore. Using Sitecore’s tracking and personalization features marketers could could leverage the data to completely personalize web experiences or email nurture.
Sitecore should be looked at as both a publishing and web marketing platform and combined with video engagement data and the high powered algorithms of the software video quickly becomes your most high performing asset.