If you’re an educator working with online video in the classroom or aspiring do so, this article is for you. In 2019 both K-12 and higher-educational institutions adopted video at a higher rate than ever before. This rise in adoption mostly driven by a new generation of students that use video in every aspect of their lives and demand the same experience in the classroom.
We’ve assembled the top most meaningful statistics on how educational institutions are adopting video. These stats are powerful tools to use in building stakeholders for your next online video deployment.
51% of full-time professors at private universities in the United States use some form of online video to engage students.
37% of K-12 schools in the U.S. are using online video in conjunction with standard course materials. Of that 37%, 68% of those schools are private and the remainder public.
61% of students from private universities in the U.S. are generating online video content related to courses and other academic activities.
The top reported video usage use cases across both universities and K-12 institutions in the U.S.:
- Showing video in the classroom
- Supplementary material
- Student assignments
- Lecture capture
- Remote teaching and learning
62% of private U.S. universities use video campus events such as performances, athletics, ceremonies and graduation, etc.
59% of private U.S. universities use video for marketing use cases such as website marketing, communications, admissions and alumni relations.
Only 11% of all U.S. private universities are recording most of all classes using lecture capture software.
The stats in this article were generated from 2019 research conducted by 50Wheel. Over 600 K-12 and private universities in the United States participated.