If you are looking to invest budget in live streaming or trying to prove the value of live video in your organization, this article is for you. By late next year (2019), online video will be responsible for 4/5th of global Internet traffic and for us here in the United States about 85% of our web traffic will be video. That’s why 96% of global B2B organizations have incorporated video as part of their digital marketing mix.
Why invest in video live streaming?
With online video now widely adopted, 73% of B2B organizations have reported positive ROI with their video marketing campaigns. For example retail companies and ecommerce websites have seen an average increase in conversion by 30% just by implementing live video and over a 157% increase in organic traffic due to the SEO from their on demand video libraries. More website visits means more revenue and businesses using video are growing revenue 49% faster year-over-year than organizations not using video.
Why live stream video?
The results at a high level are incredible, digging deeper we see that consumers actually love live video as 80% of buyers would rather watch live video from a brand than read a blog or consume static social posts. Indeed they do, viewers spend 8X longer with live video than on-demand content, about 5.1 minutes on average for on-demand and 42.8 minutes for live video. And then there’s the conversion, 67% of live video viewers are more likely to make a purchase after watching a live broadcast that includes products and services.
Importance of good live streaming software
Going live means putting the brand in potentially vulnerable situations if things go wrong. Since it’s a live broadcast, mistakes, video and audio quality play a big role in the outcome of the live stream. In fact, video quality is the most important factor for viewers, with 67% saying poor quality broadcasts would prevent them from watching live streams from the brand in the future. That goes even further down to impacting the bottom line and revenue with 23% of people saying that if they were presented with a poor quality video experience they would hesitate to purchase from that brand in the future. This is exactly why 62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.
Explore live streaming software
Now that you are armed with these powerful stats, how about the technology that will power your strategy? Browse our live video software directory to find tools for your strategy.