The Top 40 Video Marketing Statistics To Know in 2020

We’ve compiled the world’s best video marketing statistics from 2019 to give you a foundation for your video strategy in 2020.

1. 78% people watch video online each week, and 55% watch video every day.
2. 72% of consumers prefer learning about a product by watching video.
3. 82% of businesses use video in their marketing strategy. Up from 61% in 2019.
4. 59% of executives prefer watching a video than reading text content.
5. 92% of mobile users share video with others.
6. People spend 88% more time on websites that have video than those that don’t.
7. Emails are opened 7% more with the word ‘video’ in the subject line.
8. People are 1.5 times more likely to watch videos on their mobile phones.
9. 60% of people capture video from their phone horizontally vs 40% who shoot vertically.
10. 65% of senior executives visited a website related to a video they have watched.
11. ‘How-To’ video searches on YouTube increase by about 70% per year.
12. 51% of video marketers broadcast video across LinkedIn. 84% of those marketers report that the channel is effective.
13. Interactive video is used by 2% of marketers. 83% of those that use interactive video report that it is very effective.
14. 43% of businesses plan to start using interactive video in 2020.
15. 14% of businesses use 360 video and 74% of those businesses have found it effective.
16. 93% of businesses that use video have reported generating leads by posting videos to social media channels.
17. 46% of viewers that watch a video advertisement take action after watching.
18. Integrating video onto your website will increase the chances that your website will rank on the first page of Google by 52 times.
19. Adding video to a landing page will increase conversion by 80%.
20. 65% of video viewers will skip a video ad when given the option.
21. Social media posts with video have 48% more views.
22. 90% of Twitter video views happen on a mobile device.
23. The highest earner on YouTube made $22 million last year. He’s 7 years old.
24. Social video generates 1200% more shares than text and image content combined.
25. Video campaigns on LinkedIn have 50% view rates.
26. 50% of internet users look for videos related to a product or service before visiting a store.
27. 25% of companies publish videos every week.
28. 52% of marketers say video has the best ROI out of any of the content in their marketing portfolios.
29. People spend 2.6x more time on web pages with video than those without.
30. Videos under two minutes get the most viewer engagement.
31. 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on.
32. 33% of viewers lose attention and will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.
33. 73% of B2B marketers say video shows positive ROI.
34. 81% of marketers say video has helped them generate leads.
35. 41% of marketers say that video has helped them reduce support calls.
36. 80% of video views on LinkedIn take place without sound (on mute).
37. 41% of video marketers have used webinar as a channel.
38. 70% of businesses are creating more videos in 2020 compared to 2019.
39. The average number videos published by businesses with video marketing strategies was 16 in 2019.
40. 56% of videos published in 2019 were less than two minutes long.