In 2019 we’ll see big changes from the video hosting industry, probably the biggest move will be the consolidation of vendors. With over 150+ online video platforms available for video hosting, the market is very fragmented and vendors are fighting to stay relevant and in most cases barely hanging on financially.
One of the biggest contributors to the 2019 market consolidation is the buyer themself. Online video means something different for each person, meaning each buyer has a slightly unique use case over the other. Because of this, video software vendors spend a lot of time and money trying to fit buyers into their toolsets making the sale complicated and expensive for both parties. They do this because there is no “one size fits all” video platform out there.
Given this prediction, when investing in video technology in 2019 its more important than ever to choose vendors that are going to be around for the long haul. How do you know if a vendor is sturdy? 50Wheel is constantly researching video technology video vendors and has put together a comprehensive list of the Top 25 Online Video Platforms of 2018. The list a great place to start, but it might also be helpful to look specifically at video hosting vendors — this article is a great resource for you.
To make sure we’re on same page, we define Video Hosting Software as a toolset that makes it possible to playback video across the web. These toolsets also enable users to upload, store and manage video files that can be distributed to websites, email, social media and custom video players.
Based on historical data we see that in 2019 the most common verticals to purchase and use video hosting software will be media and broadcast companies (which is a given), software and technology companies (which use video for marketing and internal communications), and creative agencies (which typically represent brands) and hospitality and travel. These types of organizations depend video hosting either because their business is video or video is central to the experiences they provide via product and service offerings.
Buyer monthly spend on video hosting software in 2019 will average about $435 USD across all verticals with media and broadcast companies spending the most per month and software and technology companies spending the least.
When purchasing video hosting software technology buyers will be most concerned about platform pricing in 2019, specifically the features offered and perceived value of those features based on the software license price. Vendor customer references, reviews and integrations are also important to online video software buyers in 2019.
Given all this information, here are two great resources: