list

10 Video Landing Page Templates

To successfully execute email campaigns that feature video, you need to make sure you have well thought out video landing pages. All video landing pages are unique to their use case, but the best take into consideration these 3 rules: The video is the most prominent asset on the page. A strong call-to-action is placed in or around the video player. The video player does not fade to back and pushes...[Read More]

4 Tools To Jumpstart Your Video Personalization

Here are 4 tools marketers can use to create personalized video campaigns for prospects and customers. To learn more about video personalization in general, you can read these resources: How To Build A Personalized Video Campaign How To Launch a Personalized Video Campaign How To Integrate Video Into Your Personalization Strategy     What are your plans with personalized video? Find out ...[Read More]

A Look at How Hospitals Are Using Video Marketing

Most of the time here at 50Wheel we discuss video marketing in a broad sense as it applies across verticals and use cases. Rarely do we highlight or compare video strategy as it relates to specific verticals. So we’d thought we would give it a try. In this post we willl look at how hospitals and HMOs like Kaiser Permanente are leveraging video for dozens of uses in a medical context, where measure...[Read More]

5 Ways To Kick Off Your Video Marketing Strategy

By the end of 2017 nearly 80% of the buyer’s journey will be driven primarily through digital content such as video, according to Forrester Research. So why haven’t more companies embraced video in their marketing efforts? The simple answer is fear and lack of strategy. The fear comes from a long list of misconceptions… It’s too expensive. It’s too complicated. It will take too much time. Th...[Read More]

Video Marketer’s Resource Bundle

With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]

Free Storyboard Template For Customer Videos

It’s been a busy month for me working with various clients on production. In my last article I wrote about UNYQ and the video campaign we executed using bundled video content. This post is a little bit different and focuses on a template used for enterprise software companies looking to tell customer case studies via video. 5 key topics covered in this article: Scoping and planning the final...[Read More]

The 5 Best Video Email Templates

If you haven’t yet realized, video and email have quite a strong relationship and a very critical task to perform in any marketing lifecycle. Without email, presenting video would be a lot harder and not as fun. We put together this short list to give you 5 actionable examples of video email templates that can be downloaded and used right away in your marketing campaigns. Although we wish th...[Read More]

Bundling Video Content Marketing

This month I had the opportunity to work with a really unique company, a brand I would not normally run into or think about much on a daily basis, except that one of my good friends and fellow marketers, Evy Wilkins runs marketing there. The brand is UNYQ, a hot new company that uses 3D printing technology to produce lines of fashionable prosthetics for amputees. Evy and I worked together at Vidca...[Read More]

The Biggest Video Marketing Mistakes Marketers Make

Most of the time here at 50Wheel we talk about what YOU should do when it comes to online video and marketing, we rarely discuss what not to do. As things typically go, its a lot easier to learn from mistakes then to learn from successes. Here are few of the biggest mistakes we see marketers making when it comes to online video and video marketing. 1. No Strategy or Plan for Deployment and Executi...[Read More]

2015 Online Video Platform Buyer’s Guide

Welcome to the very first and annual 50Wheel online video platform and video marketing platform buyer’s guide. The guide recommends 14 different video solutions in 4 categories, including: Video Hosting and Video Players, Video Marketing and Analytics, Video Learning and Training, and YouTube Tools. Get detailed comparisons directly from our team of experts so you know before you start plann...[Read More]

Top 40 Online Video Hosting Sites of 2014

The year is coming to an end and the preliminary numbers are in. We saw huge adoption growth in online video sites in general as consumers and businesses produced more content. Thanks to mobile devices with cameras, lower costs and technology have minimized the barrier to content production and video marketing. Businesses produced more video and demand for premium video solutions increased. Althou...[Read More]

6 Important Questions for Brightcove Customers

This is a quick exercise to get Brightcove customers thinking about some of the most critical aspects of their use of that platform. Although this article is meant for Brightcove Customers, the same advice will apply to other platforms. First off, which level of account are you with Brightcove?  There are three options (Express no longer offered) Express, Pro, Enterprise. Do you have a video chann...[Read More]