list

6 Key Tips For Selecting an Online Video Platform

If you are looking to purchase a new online video platform and are just getting started this article will be a big help for you. In this post we’ll be going over our 6 tips for selecting an online video platform. We’ll break down the specific topics and areas you should spend time on during your vendor evaluations and provide resources you’ll need to be successful. A successful online video platfo...[Read More]

Online Video Platform Buyer’s Terminology Guide 2018

As you look to expand your organization’s use of online video technology its important to understand all terms and acronyms associated with online video software toolsets. This post serves as a high-level guide to the terminology that will come in handy when evaluating potential solutions. Some terms listed are highly technical and you may never come across them in the wild, while others may be re...[Read More]

4 Video Marketing Platforms Designed To Support ABM

Account based marketing is paying off big for companies that are investing the time in an ABM and a content strategy that supports it. Executing a successful ABM strategy isn’t as easy as selecting target accounts and related contact lists. You need to inject video and make it essential across your entire marketing strategy. In this post, we break down the top 4 video marketing platforms that supp...[Read More]

The Video Content You Should Create For Your Business

Depending on how much of your video marketing plan has already been developed, the videos you choose to produce can vary. A majority of the organizations we surveyed in 2017 produced and distributed between 12-50 videos during the year. Given that benchmark its ultimately up to you to decide what kind of video will be best for the organization. Here are the most common types of business video: Bra...[Read More]

How to Get Started Creating Your Video Content Strategy

If you’ve been investigating and evaluating video platforms for your organization then you are on your way to video marketing success. The technology alone won’t make your strategy successful, you need to consider video content creation plan. In this short article we’ll focus on content creation for video marketing and strategy ideas and questions to consider. When creating a vid...[Read More]

5 Software Tools For Video Post Production Workflow Efficiency

There’s a whole host of new video collaboration tools on the market designed for post-production team and revision collaboration. Upload a draft of a video directly to a video collaboration platform, invite team members via secure links, and start collaborating with interactive time stamped annotations, notes and discussions. Some solutions integrate directly with popular editing software li...[Read More]

4 Best Practices For Video Marketing Localization Success

Video breaks down barriers and allows global brands to reach audiences anywhere they consume video on the web and mobile. More and more large enterprises are constantly working to uncover new audiences in global markets. This article simplifies global video delivery by outlining 4 key best practices to deliver video to new markets and regions, such as EMEA markets or as far east as China. We’ll co...[Read More]

Choosing a Video Platform: What To Evaluate For Content Creation

Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]

4 Video Marketing Apps and Video Add-ons For Shopify

If you’re reading this its probably because you are a Shopify customer. If you’re not a Shopify customer, you can learn more about Shopify here. The quick story is that Shopify is powerful shopping cart software that makes it easy for businesses of any size to setup a web store and sell goods and services from their website. Or in some cases, run their whole business (website and sales...[Read More]

6 Online Video Platforms and Software Tools You Need in 2018

You’re being tasked with rolling out a video initiative this year and you may not quite know where or how to get started. Fear not, you’ve come to the right place, this post is surrounded by literally thousands of different video marketing resources and solutions here on 50Wheel that can help guide you. If you’re shopping for for new online video software for all stages of the pr...[Read More]

Top Online Video Platforms and Software That Work With SharePoint

This article goes into the various different video solutions that integrate with and work within Microsoft SharePoint’s internal intranet products. If you are currently a SharePoint customer and looking to take advantage of all the amazing benefits that video brings to your internal communication strategy then you have come to the right place. In this short article we’ll lay out specifically how o...[Read More]

The Top 50 Video Marketing Statistics of 2018

Video has now become crucial for communications on all levels of business including marketing, internal communications, and sales and support. Here are 50 video marketing statistics to support your 2018 online video strategy and to help prove your investment in video. General Video Statistics Worth Noting The value of a one-minute video is 1.8 million words (Video Brewery). The average user spends...[Read More]