Success in Social Means Repurposing Video Content

2 of 4 Articles in Our Video Marketing With Social Series.

Success in Social Means Repurposing Video Content

Creating high-quality video content can be time-consuming and expensive, to say the least. But by being creative, you can repurpose the same piece of video content a variety of ways. You might take the same video and tweet it out 20 different times, with different messages. Use things like questions to shed new light on the video. For example, you might use the same video and tweet the following, using the same link each time:

  • How is your video marketing impacting your sales organization?
  • Are you spending the time and money you need for your video marketing to be successful?
  • What’s YOUR video marketing strategy? Don’t have one yet? See why you should!

 

Remember that not everyone you want to see your tweet the first time will see it even the second or third time. Try changing the thumbnail photo, the headline, and focus on different sub-points included in the video.

You can also repurpose content into entirely new formats. Not everyone may respond to a video, but if you turn that into an e-book, a blog post, an email, a white paper, a case study, or a free PDF download, you’ll reach many more people. Consider taking one specific topic from a video, and expanding into another, longer, different piece of content, like a blog post.

This article is part 2 of 4, click here to read part 1.

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Matt Childs
Matt is an expert video content marketer with over 12 years of sales and marketing experience. Matt has produced and deployed thousands of videos and works with Fortune 500 companies executing video strategies that drive measurable business results. Matt is the Founder and Chief Editor here at 50Wheel.