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The State of Video Content Creation and Content Marketing in 2020
This year has been quite exciting so far to say the least. The impact of COVID-19 has shattered all of our plans for the year both personal and professional. In fact, most businesses are having to rewrite their goals and projections for the remainder of 2020. Given all this global flux, where do businesses stand with video content creation? Specifically, what types of videos are businesses plannin...[Read More]
How Live Streaming Social Media Can Explode Your Reach
The only person, who’s not using social media today, is probably a boy who’s living with a pack of wolves deep in the forest. Today, almost half of the human population uses social media. A recent update from Statista shows that the number of social media users worldwide will rise beyond 3 billion by 2021: The main area where we can observe the massive influence of social media is marketing....[Read More]
The Top Video Software For Education Statistics To Know in 2020
If you’re an educator working with online video in the classroom or aspiring do so, this article is for you. In 2019 both K-12 and higher-educational institutions adopted video at a higher rate than ever before. This rise in adoption mostly driven by a new generation of students that use video in every aspect of their lives and demand the same experience in the classroom. We’ve assembl...[Read More]
The Top Online Video Software Research Reports To Reference in 2019
If you are researching online video software and need good solid, reputable reports and data, we have you covered. Below are the top online video software research reports as of Q4 2018. 1. Personalized Video Creates Better Customer Service Experiences 2. Gartner’s 2018 Magic Quadrant for Enterprise Video Content Management 3. The State of Video in Education 2018 4. The State of Video in the Enter...[Read More]
The Most Important Video Marketing Statistics To Know in 2019
The case for video marketing keeps getting better and better. Brands have embraced video by injecting video content into email marketing, websites, mobile and smart TVs. Video content is now personalized, accessible and most importantly impactful to both creators and consumers alike. These valuable statistics tell the story of how online video is impacting consumers and businesses around the world...[Read More]
Vimeo Enables Video Marketing On LinkedIn With Native Video Toolset
Vimeo a rapidly rising star in the business video, live streaming, and OTT space has announced a native and direct integration with LinkedIn. About 12 months ago Vimeo launched their publish to social feature sets aimed at helping digital marketers and content creators expand their reach beyond the Vimeo platform to Facebook, YouTube, and Twitter. Vimeo’s new LinkedIn integration enables pub...[Read More]
How to Boost Your Entire Marketing Strategy by Adding Video
We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]
Top Questions To Ask Enterprise Online Video Platform Vendors in RFPs
If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]
3 Simple Ways To Measure Video Marketing ROI
The stats show that over 90% of digital marketers have successfully incorporated video as a key component in the marketing mix. With that said, one thing remains the same, the need to prove ROI is still relevant and we’re constantly searching for answers. Marketers seem to vary on the definition of ROI and in most cases video initiatives fail because lack of a clear agreement on business obj...[Read More]
The Top Video Live Streaming Statistics To Know in 2018
If you are looking to invest budget in live streaming or trying to prove the value of live video in your organization, this article is for you. By late next year (2019), online video will be responsible for 4/5th of global Internet traffic and for us here in the United States about 85% of our web traffic will be video. That’s why 96% of global B2B organizations have incorporated video as par...[Read More]