Get to know our audience

Get to know the people that are viewing your company and solution profile in the 50Wheel directory. With more than 100,000+ monthly unique visitors, we’re the fastest growing video marketing resource center on the web with a wide variety of personas engaging from marketing professionals, video producers, sales operation specialists, corporate communications managers, and event organizers. Start converting this traffic into leads with our premium vendor membership options.

Geography

• Buyers from 30+ countries
• Focus countries are the United States, India, United Kingdom, Russia, and Canada
• United States Focus Cities: San Francisco, Los Angeles, New York City, Boston, Chicago, Florida.

Countries

• The majority of buyers that convert to leads are from the United States
• Buyers from India view the most pages but have a lower conversion rate
• The average buyer from the United States and Canada is a “manager” level employee.
• The majority of buyers across all countries are from major established cities within those regions.

Verticals

• Recruiting services and software/technology companies make up a majority of our buyers.
• Agencies are also some of the most active buyers and they represent clients from various verticals.

Directory specific buyer behavior

List what buyers are searching for. How much they are spending on software. What they are most interested in: pricing, features, customers, reviews, etc.

Most Popular Categories

• Buyers are most interested in interactive video, specifically the free solutions offered.
• Basic video hosting and video players also are strong interests of our buyers.
• Buyers have a strong interest in YouTube tools for distribution and management

Buyer Monthly Spend

• Most buyers are interested in free software and have budgets to spend less than $1,000 a month.
• Buyers that are spending between $1,000 and $5,000 a month are spending it on video hosting and management software.
• Buyers that are spending more than $50,000 a month are spending it on enterprise-wide solutions that incorporate video hosting, content creation, and live streaming.

Interests

• Pricing and features are the most important aspects of choosing video software.
• Customer references are also an important factor.

Buyer Personas

Digital Marketer

Rockstar web and media marketer focused on integrating video into web experiences and campaigns.

Agency Professional

Creative guru representing clients looking to get ahead by incorporating online video into their businesses.

IT Professional

Technical wizard tasked with keeping all business systems running and evaluating video solutions.