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Video is the most powerful modern communications channel and when used properly, video can transform communities, share new ideas at lightning speed, and drive immediate action from viewers. However, with that said, video is also the most complicated medium. From production and editing, distribution and driving engagement, to analytics and reconciliation, the demands of the video process lifecycle are daunting. Because video is so complicated it has traditionally required a specialized and technical team and in part because until recently, it’s been nearly impossible to measure the impact of v...[Read More]

By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails. One of the biggest video in email misconceptions is that, to get video and email to work together you can just drop a video embed code into an HTML email and it will playback in Gmail or Outlook. We wish it was that easy, but it almost is. First, video will not playback in e...[Read More]

Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation has resulted in a new industry of software designed to make it easy for businesses to create and distribute video-based emails. One of the biggest challenges with email are getting someone’s attention ...[Read More]

Popular video solutions:

Spotlightr is a video hosting and video marketing software platform optimized for high quality video playback and packed with interactive features designed for ...[Read More]

Glimpse is a video communications platform designed for sales professionals and teams to create, post and email video messages from any device.

Elai.io is a text-to-video platform that allows anyone to build customized AI videos using only text, in 69 languages in just under a few minutes.

WowTo is a video creation software platform that makes it simple create support, training and educational videos in any language and style. With WowTo you can t...[Read More]