Whether you work for a small-to-medium sized business or a global enterprise, you know how challenging it can be to get all of your teammates together for an in-person meeting. With remote teams working in different geographical locations and time zones, it can be almost impossible to schedule an internal product introduction or sales training. Why not use video instead and reap the following benefits?
Video created and shared by employees, for employees, can add an “insider’s perspective” to any training session, helping to boost interest and retention.
Shifting a portion of training to on-demand video allows employees to engage in self-paced learning at their home base without having to generate unnecessary travel expenses.
Self-paced, Independent Learning
Shifting from a “push” model that requires trainers to present before a live audience to a “pull” model enables employees to search for what they need when they need it. This model can facilitate higher levels of employee participation in your training programs.
Interactive videos keep employees engaged and helps boost retention. Consider incorporating short quizzes throughout your next training video to help employees remember key takeaways.
Real Life Company Example
Fast food giant Wendy’s uses video for training, education, and HR-related purposes. Their HR and operations teams create short-form videos, typically three minutes long, that help explain new products, equipment management, and food preparation. More than 300 video on demand (VOD) assets are published to Wendy’s video portal. These same videos are also uploaded to company’s learning management system (LMS).
Wendy’s instructional videos include pop-up quizzes and other interactive features. The company also leverages video analytics tools to gauge viewership including who is viewing specific videos, how long they view them, the total number of views and more. Armed with insights into employee viewing and retention, the company has been able to decrease seat time in training courses, allowing employees to be more productive in restaurants.
A study by 50Wheel found that more executives are relying on video to positively impact business performance across the enterprise.
- 98% of video marketers support sales with video capabilities.
- 67% support C-Suite / executive initiatives.
- 51% support product development and management business functions.