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Firework is an interactive video and shoppable video platform that enables brands, retailers and media publishers to deliver TikTok-like interactive video experiences on websites and mobile apps.

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  • Integrate products and videos into a video commerce format, including live streaming events and product reviews.
  • Showcase products in an actionable way, with wipeable videos.
  • Serve different content based on interest cohort
  • Interactive video design studio provides customizable templates, drag-and-drop editing tools and a library of 1 million licensed assets
  • AI technology converts existing long-form, horizontal videos into 60-second or shorter vertical short videos
  • One-click checkout optimized against viewing experience to reduce cart abandonment
  • Streamline user experience by reusing payment and shipping info on record
  • Dynamic customization of product metadata (title, price, availability, etc) based on customer geolocation and membership tier
  • Works across desktop and mobile devices


Firework is offered via three plans to choose from depending on your project needs and feature sets. Firework pricing is not publicly listed. To get pricing information contact the vendor directly.


FluffCo, American Girl, Heinz, Foo Tokyo, Audpop, Unilever, The Fresh Market



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