Firework

2023 Top 25 Video Software
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Firework
Firework

Firework is an interactive video and shoppable video platform that enables brands, retailers and media publishers to deliver TikTok-like interactive video experiences on websites and mobile apps.

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Features

  • Integrate products and videos into a video commerce format, including live streaming events and product reviews.
  • Showcase products in an actionable way, with wipeable videos.
  • Serve different content based on interest cohort
  • Interactive video design studio provides customizable templates, drag-and-drop editing tools and a library of 1 million licensed assets
  • AI technology converts existing long-form, horizontal videos into 60-second or shorter vertical short videos
  • One-click checkout optimized against viewing experience to reduce cart abandonment
  • Streamline user experience by reusing payment and shipping info on record
  • Dynamic customization of product metadata (title, price, availability, etc) based on customer geolocation and membership tier
  • Works across desktop and mobile devices

Pricing

Firework is offered via three plans to choose from depending on your project needs and feature sets. Firework pricing is not publicly listed. To get pricing information contact the vendor directly.

Customers

FluffCo, American Girl, Heinz, Foo Tokyo, Audpop, Unilever, The Fresh Market

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Latest News

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One area of online video that is set to continue its trajectory is live stream shopping and live commerce. This popular form of interactive live video shopping first gained popularity in Asia before reaching the West. Thanks to services like TikTok and Instagram, audiences are already captive and re...[Read More]

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The online video platform and streaming market continues its rapid growth despite any economic turbulence. In 2023 the video software market is valued at over $3.2 billion USD and is expected to continue its climb to $4.6 billion by 2028. Reasons for this continued growth can be attributed to the ri...[Read More]

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