Video SEO
How Ecommerce Companies Can Attract More Customers With Video
Want your ecommerce website or brand store to attract more customers? Focus on brand and product awareness with online video. To us that means discoverability and one of the best ways to get discovered is via search engines — good thing Google loves video. Having video content on key product pages will help push those pages up the search rankings where video is a best match for the searcher’...[Read More]
5 Ways To Add Video To Your Existing Marketing Strategy
Adding video to your existing marketing efforts can seem like a daunting task. Especially when you consider the different components that are needed to be successful such as content development, production, video technology, and measurement. This article won’t help you with production and content development (read our article on how to get started with creating video content), it focuses on implem...[Read More]
How To Use YouTube For B2B Video Lead Generation
This short article will provide the necessary essentials for optimizing your YouTube video content for a blended video marketing strategy that will drive qualified leads for your organization. We’ll start with the basics such as content types, tagging, labeling, optimizing YouTube content, to the landing experience on your site and what that should look like. 1 – Content Selection Before you...[Read More]
How Video Transcription Can Boost Online Video Performance
Most people know transcripts as they relate to online video as “closed captioning.” Video transcripts are a great way to provide viewers with an enhanced way to engage with your video content. There are valuable reasons why you should consider transcripts for all your videos. Video transcription is important for video SEO and some organizations require them for ADA compliance.Here are a few reason...[Read More]
How To Properly Place a Video Using Embed Codes
One the most popular questions I get on a regular basis is how to properly embed a video on a website or landing page so that it looks amazing and works on mobile and tablet devices. There are a number of ways to embed a video, but web standards have changed so it’s good to follow standard best practices. You produce an amazing video, upload it to your video marketing platform and then gener...[Read More]
A Look at How Hospitals Are Using Video Marketing
Most of the time here at 50Wheel we discuss video marketing in a broad sense as it applies across verticals and use cases. Rarely do we highlight or compare video strategy as it relates to specific verticals. So we’d thought we would give it a try. In this post we willl look at how hospitals and HMOs like Kaiser Permanente are leveraging video for dozens of uses in a medical context, where measure...[Read More]
How To Use Video Marketing Analytics To Grow Your Audience
Video marketing analytics are the key to understanding your audience and the effectiveness of your video marketing content. Most video marketing platforms provide analytics in the form of audience, engagement, and geographic metrics. The question is how to use them to better your business. In this article I will share a few ways to make your video marketing strategy more effective with the data yo...[Read More]
How Marketers Can Use Video SEO To Drive Revenue
The goal of the modern marketer is to identify and segment the causal website viewer from an interested, active buyer and convert that person into a new lead. The purpose of this article is to share about video can be used with video content marketing technology that leverages onboard analytics to track and measure how the video is performing against business goals. To visualize how this works, th...[Read More]
Video Marketer’s Resource Bundle
With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]