Video Marketing
Browse hundreds of video marketing strategy best practices for businesses of all shapes and sizes.
How and When To Use YouTube In Your Video Strategy
The most successful video marketers operate with a blended video strategy that enables them to grow their YouTube audience while driving engagement and conversion on their website using video. As the video content library grows, the more important it is to have a home for that content internally, so that video assets are centralized and easily discoverable. The home in this case is an online video...[Read More]
Top 10 Video Editing Software Solutions For Marketers
Today it is easier than ever to film and edit video and with software for both Mac and Windows you can easily create professional content for your business. If you’re even more forward thinking there are video editing solutions that are 100% cloud-based such as WeVideo among others. This post covers the top 10 video editing software solutions for both Mac and Windows. Mac 1- Final Cut Pro 2 ...[Read More]
How To Add Call To Actions To Videos On Your Website
Video is the hottest new conversion tool and marketers are jumping all over it. With so much information available about interactive video, specifically related to YouTube, we figured we would write a post focused on making videos on your website interactive. First let’s define what we mean by call-to-actions and interactive video. There are a number of different types of interactive video CTAs, t...[Read More]
How Long Should The Video On My Home Page Be?
Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]
How To Use YouTube For B2B Video Lead Generation
This short article will provide the necessary essentials for optimizing your YouTube video content for a blended video marketing strategy that will drive qualified leads for your organization. We’ll start with the basics such as content types, tagging, labeling, optimizing YouTube content, to the landing experience on your site and what that should look like. 1 – Content Selection Before you...[Read More]
Getting Started With Mobile Video Creation For Sales
When it comes to increasing engagement with your outbound sales prospecting emails there is no better tool than video and most convenient for sales reps is to be able to manage that communication via a mobile device. Today it has become incredibly easy for anyone with a mobile phone to record and send videos on the go thanks to a number of mobile apps designed for recording, editing, enhancing, di...[Read More]
16 Video Content Ideas For Businesses Building A Strategy
1 – Product Videos One of the best types of videos you can create if you sell products or services are product videos. Product videos are a great way to use video to describe each product that you want to promote. Simple ideas would be to display the product and talk about it’s details, etc. If its software, a simple screen recording with voiceover will work. Remember to highlight the busine...[Read More]
The 7 Best Mobile Apps For Creating Business Video
The power of video production is now more than ever in the hands (literally) the average smart phone user. Regardless of the mobile devices you own, there are amazing new apps you can download and instantly to use to create videos and market to your audience on your website and social channels. Although video apps may differ from iOS to Android, the fast-evolving segment are apps focused on video ...[Read More]
7 Common Measurable Video Marketing Goals
One of the important question video marketers should ask themselves is “why?” Why video over other types of content? Why would a potential buyer even care about your video? The “why” is applicable to all aspects of life. You probably ask yourself “why do I go into work everyday?” This great infographic from our friends over at Shakr goes into the Why’s of ...[Read More]
How Our Buyer’s Brains Consume Online Video Content
Here’s a great infographic by Main Path Marketing that goes into detail about how our brains consume content. These’s a great section that focuses on video marketing and online video content. Neuroscience and behavior psychology is something to consider when designing your next video marketing campaign. You should look to answer as to whether your audience is better served by a long fo...[Read More]
20 Video Marketing A/B Testing Ideas Worth Exploring
When it comes to any aspect of marketing A/B testing a key component for knowing what works and doesn’t. Today the same rules can be applied to online video and video marketing as they do with other web content. There are a number of ways marketers can A/B test videos, here are some ideas around A/B testing worth exploring: Try different video titles, this simple change can help determine which ti...[Read More]
The Top Video Marketing Stats From 2016
With the year almost coming to a wrap, its time to reflect back on what we learned this year from marketers using video effectively around the world. This infographic from insivia.com provides a quick overview of how video has impacted marketing this year.