Until recently, content marketing has been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video speaks to us and gives us detailed information about how c...[Read More]
One of the biggest questions I get asked about a lot; is how to embed video into an email? I think that we as marketers fantasize about opening up a beautifully designed email with a video thumbnail front and center, clicking the play button, and the video starts playing right there in the email client. This is in fact a dream. Although with some plugins and special software you can definitely con...[Read More]
As you start your journey to find the perfect video marketing technology for your business you will want to keep in mind these 5 points, which will most definitely help you along the way. With the concept of video marketing being somewhat new (mainly for small businesses), its good to know what a good starting point looks like and that is what this article will give you. We love presenting article...[Read More]
If you are a small to medium sized business looking for a solution other than YouTube, there are plenty of options available. But before you embark on this journey, you need to first map out your goals and what you really want to achieve with video, which will help narrow down the type of solution that is right for you. Here are 5 questions to ask yourself designed to help you self identify —...[Read More]
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