Video & Marketing Automation

How To Generate Measurable Video Marketing ROI

If you’re a content marketer managing a digital strategy at some point you will be tasked with creating a video plan that pulls valuable videos into a coherent marketing strategy that will need to increase your company’s visibility and generate new business revenue. Online video technology for pulling off feat must include capabilities and integrations that touch marketing automation and CRM syste...[Read More]

The Key To Tracking Individual Video Viewers

Taking an individual video viewer approach to video marketing changes the way your team will deliver campaigns and measure performance. It requires viewer identification, authentication, and in some cases the auditing of your video viewers. To be successful with this level of video marketing make sure your video platform provides contact (individual viewer) level tracking features. This short guid...[Read More]

How To Build Holiday Video Campaigns

Now that the holidays are upon us it’s time to start thinking about how to messaging out the season greetings. Besides well wishes, holiday time is the end of the fiscal quarter or year for most companies. This means the mad sales rush to get deals closed in time to pop champagne and celebrate new years is ever so present in most companies. And what better time than ever for you to launch yo...[Read More]

How To Integrate Video Into Your Personalization Strategy

Personalizing the buyer’s journey should be a top ranking goal for every marketer. Buyer’s expectations have changed dramatically and they now expect brands to understand who they are and what they care about even if they are anonymous. To market effectively a certain set of real-time personalization tools are needed. In this article I will provide information on tools and strategy needed to be su...[Read More]

How A/B Testing Works With Video Marketing

A/B testing is a popular method for measuring conversion rates related to content marketing. The method can have direct positive impact on conversion rates, enabling viewers to convert to trackable contacts monitored and measured by marketing automation and CRM systems. The data provided by A/B tests helps marketing teams optimize campaigns, monitor digital body language, deliver relevant content,...[Read More]

Drive More Engagement With Interactive Video

You have brought video into your campaigns to bring them to life and make them more engaging, now it’s time to take your video engagement to the next level. The combination of video hosting, marketing automation, and interactive video software will give you the ability to take your messaging experiences to new heights. By making your video content interactive, you open up possibilities to dr...[Read More]

How To Segment Leads Using Video

Once you have an established video marketing setup that includes video hosting connected to a marketing automation platform, feeding data to a CRM, you can then look at segmenting video viewers to increase the relevance of your communications. To do this you will need to look to video engagement data and video behavior as key video digital body language indicators for segmentation. Video engagemen...[Read More]

How Video Lead Scoring Works

Lead scoring is the process of ranking a contact’s level of interest according to rules mutually agreed upon by both sales and marketing. Most commonly lead scoring is used to rank contacts that are engaging with your website and other digital content. Once you connect your video marketing to a marketing automation platform you can start to score leads using your videos. There are a couple of diff...[Read More]

How To Build a Video Nurture Strategy

Once you have established email nurture programs you can then look at bringing video into your emails and messaging to help increase the effectiveness of your campaigns. To learn more about the basics of integrating video with your marketing automation platform read our article about connecting video to marketing automation. Before you set off and start designing a video nurture program you need t...[Read More]

Guide To Building a Lead Generation Strategy with YouTube

Now that video marketing is starting to mature, it is becoming increasingly clear the role YouTube plays. If you are like most companies I speak to on a daily basis, you probably using YouTube’s capabilities, specially for hosting and distributing video. But, what you may not know is how to use YouTube’s power to drive key results for your marketing efforts. In this article we are goin...[Read More]

What is Personalized Video?

Right now the term ‘personalization’ is all the hype, its what marketers are talking about. It’s all about delivering the right content to the right person at the right time. Sounds easy right? Well, the term is a little confusing and as us video marketers start to make our video experiences more interactive, personalization will play a central role. This short article is mean...[Read More]

Video Marketing With Salesforce

Integrating video marketing with your CRM has never been so easy and with Salesforce’s large ecosystem of apps, there are a number of online video solutions available that deploy out-of-the-box. The benefits of video marketing with Salesforce touch the sales team down to the individual rep, as well as the content marketing and web teams. In this short post I will give you a high level overvi...[Read More]