Templates & Guides
Tips For Finding The Best Video Production Agencies
Ramping up video production and creating a video-centric marketing strategy can be very hard. When assembling a video team there are many considerations which this post will go into detail about. When hiring a creative agency, you are bringing on an ad hoc team to get the job done. Communicate a vision and then watch the agency execute it promptly and successfully. Agencies free up marketers to th...[Read More]
The Top Video Live Streaming Statistics To Know in 2018
If you are looking to invest budget in live streaming or trying to prove the value of live video in your organization, this article is for you. By late next year (2019), online video will be responsible for 4/5th of global Internet traffic and for us here in the United States about 85% of our web traffic will be video. That’s why 96% of global B2B organizations have incorporated video as par...[Read More]
8 Benefits and Features of Social Video Management Software
Social video has exploded, literally. Brands and creators have flocked to platforms like YouTube, Facebook, Instagram, Twitter and now LinkedIn to publish their video messages and stories. To make social marketers jobs easier tools like Sprinklr and Hootsuite have centralized social media management and reporting. BUT, when it comes to video these platforms lack robust capabilities to upload, mana...[Read More]
4 Features Your Enterprise Video Platform Should Include
It’s clear that companies are doing more with video today. With the increase in demand for video comes the need for more content, better distribution and of course monetization. As you plan out your video strategy its important to make sure you are purchasing the right enterprise video platform for you organization. Technology that’s centralized, relevant and can scale to meet your nee...[Read More]
5 Reasons Why The Top Brands and Organizations Use Live Video
More and more brands are looking to find ways to better engage with consumers and build brand value and live video is the vehicle driving real results. Organizations have been live streaming video for as long as the technology has been available, well over a decade. Video marketers at these companies are broadcasting live presentations such as executive town halls and new product announcements gen...[Read More]
Choosing a Video Platform: What To Evaluate For Video Email Marketing
Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]
5 Ways To Add Video To Your Existing Marketing Strategy
Adding video to your existing marketing efforts can seem like a daunting task. Especially when you consider the different components that are needed to be successful such as content development, production, video technology, and measurement. This article won’t help you with production and content development (read our article on how to get started with creating video content), it focuses on implem...[Read More]
6 Key Tips For Selecting an Online Video Platform
If you are looking to purchase a new online video platform and are just getting started this article will be a big help for you. In this post we’ll be going over our 6 tips for selecting an online video platform. We’ll break down the specific topics and areas you should spend time on during your vendor evaluations and provide resources you’ll need to be successful. A successful online video platfo...[Read More]
Online Video Platform Buyer’s Terminology Guide 2018
As you look to expand your organization’s use of online video technology its important to understand all terms and acronyms associated with online video software toolsets. This post serves as a high-level guide to the terminology that will come in handy when evaluating potential solutions. Some terms listed are highly technical and you may never come across them in the wild, while others may be re...[Read More]
How Does GDPR Affect Online Video Platforms and Video Marketing?
This post is designed to cover the basics of GDPR and how the new rules and regulations affect online video technology and will potentially impact the day-to-day activities of our video marketing campaigns. If you are a video marketer that has implemented rich features across your video campaigns such as interactive video, personalized video, in-video lead forms or any other identity tracking syst...[Read More]
4 Video Marketing Platforms Designed To Support ABM
Account based marketing is paying off big for companies that are investing the time in an ABM and a content strategy that supports it. Executing a successful ABM strategy isn’t as easy as selecting target accounts and related contact lists. You need to inject video and make it essential across your entire marketing strategy. In this post, we break down the top 4 video marketing platforms that supp...[Read More]
The Video Content You Should Create For Your Business
Depending on how much of your video marketing plan has already been developed, the videos you choose to produce can vary. A majority of the organizations we surveyed in 2017 produced and distributed between 12-50 videos during the year. Given that benchmark its ultimately up to you to decide what kind of video will be best for the organization. Here are the most common types of business video: Bra...[Read More]