We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]
If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]
One of the most common questions we get asked is: ‘how long should my marketing videos be’? The real answer is: ‘it depends.” But instead at leaving it at that we’ll go a little further and give you a few benchmarks to use in your video content planning. Getting a message across in as few words as possible is an art. It’s hard. Knowing video length before production c...[Read More]
Looking to build out a video marketing team at your company and researching budgets and related costs? You’ve come to the right place. The average salary rate of the video marketing team members will depend greatly on location, but the national averages for these full-time video marketing roles, are: Videographer: $51,000/annually. Video Editor: $52,000/annually Video Content Marketing Mana...[Read More]
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