Social Video

8 Benefits and Features of Social Video Management Software

Social video has exploded, literally. Brands and creators have flocked to platforms like YouTube, Facebook, Instagram, Twitter and now LinkedIn to publish their video messages and stories. To make social marketers jobs easier tools like Sprinklr and Hootsuite have centralized social media management and reporting. BUT, when it comes to video these platforms lack robust capabilities to upload, mana...[Read More]

Video Marketing Platforms That Support LinkedIn Video

Good news for video marketers, LinkedIn now has a full online video featureset which includes native video for both individuals and companies. This means users can shoot and publish their own videos from desktop or mobile device using the LinkedIn mobile app and companies can publish native video directly to their company pages. We’ve waited for LinkedIn to open up their media API to online video ...[Read More]

The Top Online Video Platforms and Social Video Tools For Hootsuite

If you’re a social media manager using Hootsuite then you’re probably sharing video content. Establish a video publishing workflow by installing one of these video apps in your Hootsuite dashboard. Whether you are using YouTube, Vimeo, Wistia, Vidyard or another solution for your video marketing, you can simplify the publishing process by installing the app. These apps make it easy to ...[Read More]

5 Free Social Video Tools For Marketers and Brands

More and more marketers are incorporating video in their social media engagement strategies. Whether its short on-the-fly clips on instagram, going live on Facebook or including clips with Tweets, video is being used across multi-channels and its driving real results. In fact, utilizing video on social will produce some incredible uplift in brand engagement. Here are 3 stats that will motivate you...[Read More]

How To Build a Video Marketing Strategy For Twitter

A well rounded and balanced video marketing strategy should be constructed to deliver video to wherever audiences are. For some brands that can mean extending video delivery into mobile apps and home television sets using over the top (OTT) applications; it also means reaching viewers across social. Today understanding your audience is as important as understanding the channel you are delivering c...[Read More]

How and When To Use YouTube In Your Video Strategy

The most successful video marketers operate with a blended video strategy that enables them to grow their YouTube audience while driving engagement and conversion on their website using video. As the video content library grows, the more important it is to have a home for that content internally, so that video assets are centralized and easily discoverable. The home in this case is an online video...[Read More]

How To Plan Your Social Video Content Calendar

A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines and feeds. Today Facebook and Twitter rank video content hig...[Read More]

How To Produce Video Content Personalized For Each Social Channel

A critical part of any social video strategy is producing the right content for the right audience and this same concept applies to social video. In this post we’ll cover best practices for producing and distributing video to Twitter, Facebook, and LinkedIn. For each channel, you’ll want to tailor your content. But this doesn’t mean that you need to create a new video for Twitter, a different one ...[Read More]

Video Nurture Campaigns For Customer On-Boarding

Customer marketing campaigns come in all shapes and sizes. They can start the minute the contract is signed or a credit card is charged, backing the onboarding process. These campaigns are also a chance to put all the new associated contacts into your CRM and run a nurture track that’s optimized for customers or that account specifically. This can include operational tasks such as tagging them as ...[Read More]

Fitting Social Video Into Your Content Calendar

Your content calendar as it relates to social should be completely different than other channels like your website. Timelines on all social channels aren’t going anywhere, so you want to be exceptionally mindful of the story you’re telling through your tweets, Facebook posts, and more. Be aware that your audience isn’t just in the country you’re located in, either. Your tweets could be read from a...[Read More]

Success in Social Means Repurposing Video Content

Creating high-quality video content can be time-consuming and expensive, to say the least. But by being creative, you can repurpose the same piece of video content a variety of ways. You might take the same video and tweet it out 20 different times, with different messages. Use things like questions to shed new light on the video. For example, you might use the same video and tweet the following, ...[Read More]

How To Use Video To Drive Revenue With Social

This post is one of many in which I will share my first hand knowledge of driving revenue for using video and social media. For the past 10 years I have worked with hundreds of companies to design and implement video content strategies that drive hard ROI through lead generation and marketing intelligence. I’ve brought this knowledge and experience to 50Wheel where we are changing the way brands a...[Read More]

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