Personalization

25 Video Marketing Statistics That Every Marketer Should Know in 2020

Welcome to 2020, the year of global pandemics, recessions, job loss and a new lifestyle of working from home. I think it’s fair to say that the world has changed and how we use video today is not the same as it was yesterday. In fact, we bet your mom or your relatives didn’t even know what Zoom meeting was before this year. What we’re getting at is, online video is exploding unex...[Read More]

The Top Online Video Software For Help Desk and Support Teams

The world’s top customer support teams leverage online video to increase deflection and resolve cases faster than over the phone and via email or chat. This has without been proven to boost customer satisfaction. In this article we’ll go into the main use cases for video as it relates to customer support and help desk scenarios and list a number of software tools that are made for the ...[Read More]

Top 5 Free Video Making Software Apps That Are Completely Online

Today anyone can create a video online in a few minutes without any technical expertise or background. Whether its recording from your web cam, uploading video clips from your computer or using pre-existing templates and animated slides to form an explainer video, video making software apps are accessible and a content marketer’s best asset. The most common types of video making software: Vi...[Read More]

The Rise of Video Automation Software in The Marketing Tech Stack

Over the last two years we have seen a huge rise in the number of software vendors working to solve the pain of creating, editing and distributing video. The goal of these tools is to reduce the amount of time spent shooting and editing video, transferring files and configuring them for campaigns, therefore removing the barriers preventing organizations from ramping up their video marketing effort...[Read More]

The Best Video Marketing Tools For Customer Support Teams in 2019

In 2018 we saw a rise in video software solutions addressing the needs of global customer support teams. A new set of video marketing tools emerged enabling brands to engage with customers post-sale in a whole new way.  Video software for customer support and success enables organizations to: Empower customer support representatives to use personalized video to communicate with customers during th...[Read More]

How To Automatically Turn Blog Posts Into Videos

One of the biggest barriers content marketers face is the cost of creating good quality content consistently at scale. Whether you’re a small business or a large enterprise, one thing is for certain, we all face the same hurdles when it comes to video production: budget, resources and time. This leaves us asking the following questions: How can I create more video? How can I create more vide...[Read More]

Video Marketing Tutorial: How To Embed Video in Email

By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails. One of the biggest video in email misconceptions is that, to get video and ...[Read More]

Choosing a Video Platform: What To Evaluate For Video Email Marketing

Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]

4 Innovative Video Software Tools To Add To Your Marketing Stack in 2018

Here at 50Wheel we see a lot of online video software, A LOT! With over 400 video solution vendors listed in our directory and the number growing every day, the momentum makes it hard to slow down and smell the roses (sort of speak). A least once a week a vendor will catch our attention because they are doing innovative things such as solving unique new video challenges or reinventing technology t...[Read More]

4 Video Marketing Platforms Designed To Support ABM

Account based marketing is paying off big for companies that are investing the time in an ABM and a content strategy that supports it. Executing a successful ABM strategy isn’t as easy as selecting target accounts and related contact lists. You need to inject video and make it essential across your entire marketing strategy. In this post, we break down the top 4 video marketing platforms that supp...[Read More]

Choosing a Video Platform: What To Evaluate For Content Creation

Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]

The Most Common Types of Personalized Video

Video marketers are turning to creative ways to capture the video viewers attention and with personalized video paired with email sees conversion rates as high as 500%. This comparison chart lays out the 3 most common types of personalized video and shows the difference, benefits and detractors. Web Burned-in Overlay Overview Web personalization is the most common form of personalization and entai...[Read More]

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