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Access the best video marketing blogs written by top digital marketing experts.
How To Organize Your Video Marketing Content
You’ve produced some really great videos. You’ve gone through the process of selecting a video marketing platform to host and manage your content. Before uploading any videos you need to organize them. Here are a few of the most common organization methods found in video marketing platforms. Categories The most common method is “categories,” which sort your videos into broad collections that are s...[Read More]
5 Ways Marketers Use Video Platforms To Drive Conversion
5 Ways Marketers Use Video Platforms To Drive Conversion A list of key features to consider when evaluating video hosting platforms. Centralize and Brand Video Content The most important first step is to centralize all video assets, build a home for the content on your website. Marketers leverage a variety of video hosting products that offer tools for centralizing video content in a single easy-t...[Read More]
4 Video and Marketing Automation eBooks
Content marketing has traditionally been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content and how that impacts revenue. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video provides a complete digital pro...[Read More]
Fitting Social Video Into Your Content Calendar
Your content calendar as it relates to social should be completely different than other channels like your website. Timelines on all social channels aren’t going anywhere, so you want to be exceptionally mindful of the story you’re telling through your tweets, Facebook posts, and more. Be aware that your audience isn’t just in the country you’re located in, either. Your tweets could be read from a...[Read More]
Success in Social Means Repurposing Video Content
Creating high-quality video content can be time-consuming and expensive, to say the least. But by being creative, you can repurpose the same piece of video content a variety of ways. You might take the same video and tweet it out 20 different times, with different messages. Use things like questions to shed new light on the video. For example, you might use the same video and tweet the following, ...[Read More]
Video Content Marketing Success Guide
Associate Video Viewers With Revenue The missing piece to any content marketing strategy is tracking content consumption and relating those actions to closed revenue. Using modern video hosting solutions known as Video Marketing Platforms you can use your videos to collect engagement data on specific contacts push it directly into your marketing automation platform, MAP and CRM system specifically...[Read More]
How To Use Video To Drive Revenue With Social
This post is one of many in which I will share my first hand knowledge of driving revenue for using video and social media. For the past 10 years I have worked with hundreds of companies to design and implement video content strategies that drive hard ROI through lead generation and marketing intelligence. I’ve brought this knowledge and experience to 50Wheel where we are changing the way brands a...[Read More]
Video Marketer’s Resource Bundle
With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]
5 Video Marketing Recruiting Secrets
Video marketing is a powerful tool to use to communicate your company’s brand and attract talent. If you ask some of the world’s top recruiters, they’ll tell you that video is a critical element of any recruiting strategy. And since videos are on average shared 12 times more than text and link posts combined, you can be sure that plenty of eyeballs will see your job opportunities. In this short po...[Read More]
How To Generate Measurable Video Marketing ROI
If you’re a content marketer managing a digital strategy at some point you will be tasked with creating a video plan that pulls valuable videos into a coherent marketing strategy that will need to increase your company’s visibility and generate new business revenue. Online video technology for pulling off feat must include capabilities and integrations that touch marketing automation and CRM syste...[Read More]
Video Marketing Guide For Government and Public Agencies
Video marketing is not only transforming the way B2B and B2C businesses communicate, share, learn, and collaborate, but also world governments and public agencies. Global, national, and local governments, as well as NGOs are now taking advantage of online video across mobile, social, web, and soon to be home livingroom. If you are with a government or public agency looking to leverage online video...[Read More]
3 Ways Video Marketing Can Impact Customer Success
Although business video usage grown in the last few years, marketers still have trouble understanding how video can be integrated across business processes to drive revenue and customer retention. If video is not integrated into critical marketing campaigns it can be nearly impossible to measure its impact and ROI. This short blog post is a guide that breaks down how modern marketing teams create ...[Read More]