We have gathered the top B2B video marketing blogs out there to make it super easy to follow the topics you care about. Some of the websites in this list are tied to software vendors and service companies, so keep in mind this blog does not always agree with the recommendations referenced in the articles. Nevertheless, here is a list in no particular order: Magnafi The Vidyard Blog Wistia Learning...[Read More]
Landing pages are designed for two specific things, one, to draw in and win over the prospect’s trust, and two, ultimately converting, as a sale or generation of a new contact. The best way to build trust and bring out the story of a brand or a product, enticing the contact to purchase, is to give them an experience. Your video landing page can also be the home for a specific video tied to t...[Read More]
Until recently, content marketing has been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video speaks to us and gives us detailed information about how c...[Read More]
According to the industry experts, 2015 will be the year of mobile video growth. Whether they are talking about an increase in usage of services such as Netflix or Hulu, or in general, video experiences on mobile will be mastered this year. Mobile video has changed over the year for the better, but it is not yet at a point where it is caught up with the technology and features demanded by the mark...[Read More]
One of the biggest questions I get asked about a lot; is how to embed video into an email? I think that we as marketers fantasize about opening up a beautifully designed email with a video thumbnail front and center, clicking the play button, and the video starts playing right there in the email client. This is in fact a dream. Although with some plugins and special software you can definitely con...[Read More]
Now that the marketing automation market is leveling off and most businesses medium and large have adopted marketing software like Marketo, there is now (more than ever) a need to integrate the types of content that move the needle. In most cases this means video. Most marketing automation platforms were built before the time of online video. So as a core content type, video was just left out, and...[Read More]
Video Hosting Basics – The State of Online VideoWelcome to Video Hosting 101, the first lesson in our series. Before we get started, we’re going to go over some video stats I’m talk about the market in general. These stats are for the year 2015. Here are five stats to consider and maybe why you’re watching this video right now. The first one, which is the most important, is...[Read More]
As you start your journey to find the perfect video marketing technology for your business you will want to keep in mind these 5 points, which will most definitely help you along the way. With the concept of video marketing being somewhat new (mainly for small businesses), its good to know what a good starting point looks like and that is what this article will give you. We love presenting article...[Read More]
If you are a small to medium sized business looking for a solution other than YouTube, there are plenty of options available. But before you embark on this journey, you need to first map out your goals and what you really want to achieve with video, which will help narrow down the type of solution that is right for you. Here are 5 questions to ask yourself designed to help you self identify —...[Read More]
Watch a video interview with Wistia’s CEO by Jason from This Week in Startups.