Video subscription offerings are growing tremendously. Subject matter experts and organizations are creating new revenue streams by sharing expertise, skill development, training and other high value information via online video. Over the last five years, we’ve seen organizations of all sizes create new offerings or transition a DVD-based video business to an online version. Online video technology...[Read More]
Most of the time you’ll be using your video marketing to reach as many people as possible to drive awareness, engagement, conversion, and retention. But then there are those times when you’ll produce video content that is sensitive and designed for specific internal audiences like customers, partners, and others. The goal here is to make sure your confidential videos don’t make it into the wrong h...[Read More]
Video Marketing has proven to accelerate the buyer journey and provide sales with deep insights into contact engagement, driving more meaningful discussions and ultimately more revenue. In this short blog post we will look at what is known as Accelerator Campaigns. Accelerator campaigns are designed to move leads along the buying cycle faster by providing relevant touch points and nudges at the ri...[Read More]
Before you go off and implement a personalized video campaign it’s important to build a content strategy tuned for this type of effort. For personalized video to be successful a careful combination of product strategy and technology is needed. To learn the basics, read our earlier post on getting started with personalized video, where we detailed what’s needed from a creative process, ...[Read More]
Once your marketing team has built a working content marketing machine the next step is to position messaging so it’s personalized for your target audience and personas. Personalizing the content journey is not a new concept, but modern marketers are finally getting around to implementing technologies that allow them to execute on their personalization goals. When it comes to personalizing v...[Read More]
Video marketing analytics are the key to understanding your audience and the effectiveness of your video marketing content. Most video marketing platforms provide analytics in the form of audience, engagement, and geographic metrics. The question is how to use them to better your business. In this article I will share a few ways to make your video marketing strategy more effective with the data yo...[Read More]
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