There has been a recent rise in the number of interactive video tool sets which make it easy for marketers to create video content that engages audiences with in-player links, buttons, hotspots and more. These interactive items enrich the video by adding an interactive layer on the video player so viewers can easily click on the video itself to interact with the layer. As online video is evolving ...[Read More]
Traditionally online video has been looked at as a cost center and not associated with revenue. Today with the rise of video marketing software, online video is now clearly a measurable revenue driver. To get started tracking the success of your video strategy you should lay out a single goal. It’s important to start with a single goal so you can stay focused and hit that goal. Remember to keep yo...[Read More]
The secret to live events like trade shows is creating a memorable experience that will stick with attendees and those that have stopped by your booth long after they have returned home. This experience actually begins before you arrive onsite at the event, it starts with the email marketing your team is doing, the promotions from the event itself and the work your sales team is doing to get the r...[Read More]
As you figure out your content strategy and subscription offering, you need to map out how you will deliver your content to your viewers. Your video subscription website is the foundation of your offering. You want to make sure your website is easy for both you to use and your subscribers to navigate. The easier it is for you to manage the faster you’ll be able to add new content and manage your a...[Read More]
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