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Access the best video marketing blogs written by top digital marketing experts.

3 Ways Video Marketing Can Impact Customer Success

Although business video usage grown in the last few years, marketers still have trouble understanding how video can be integrated across business processes to drive revenue and customer retention. If video is not integrated into critical marketing campaigns it can be nearly impossible to measure its impact and ROI. This short blog post is a guide that breaks down how modern marketing teams create ...[Read More]

The Key To Tracking Individual Video Viewers

Taking an individual video viewer approach to video marketing changes the way your team will deliver campaigns and measure performance. It requires viewer identification, authentication, and in some cases the auditing of your video viewers. To be successful with this level of video marketing make sure your video platform provides contact (individual viewer) level tracking features. This short guid...[Read More]

How To Build Holiday Video Campaigns

Now that the holidays are upon us it’s time to start thinking about how to messaging out the season greetings. Besides well wishes, holiday time is the end of the fiscal quarter or year for most companies. This means the mad sales rush to get deals closed in time to pop champagne and celebrate new years is ever so present in most companies. And what better time than ever for you to launch yo...[Read More]

How To Integrate Video Into Your Personalization Strategy

Personalizing the buyer’s journey should be a top ranking goal for every marketer. Buyer’s expectations have changed dramatically and they now expect brands to understand who they are and what they care about even if they are anonymous. To market effectively a certain set of real-time personalization tools are needed. In this article I will provide information on tools and strategy needed to be su...[Read More]

Know Your Buyer’s Digital Content Preferences

Most digital marketers know that its important to reach buyers where ever they may be, this means delivering content to the right channels and devices, at the right time. With technology changing so quickly it can be almost impossible to keep up with your audience. Knowing what they like, where they hang out, and the content they love to consume is so important. Our friends at Content4Demand give ...[Read More]

What’s Behind Facebook Video?

Recently Facebook announced that video viewership on their platform had reached 8 billion video views per day. That’s a really impressive feat and this momentum puts Facebook on track to topple industry giant YouTube. With these impressive numbers it’s hard not to look below the surface and ask questions on “how” and “why?” Digging deep into the numbers we find that 725,000 of the most viewe...[Read More]

How A/B Testing Works With Video Marketing

A/B testing is a popular method for measuring conversion rates related to content marketing. The method can have direct positive impact on conversion rates, enabling viewers to convert to trackable contacts monitored and measured by marketing automation and CRM systems. The data provided by A/B tests helps marketing teams optimize campaigns, monitor digital body language, deliver relevant content,...[Read More]

How To Take Your Video Marketing Mobile

To truly master video marketing you need to make sure you have successful viewer experiences across all major devices and home office configurations. In the past this was not necessary, but today mobile adoption has grown to consume 25% of all global internet traffic, so there is no question that your marketing team should be considering video viewing experiences across screens. And, if you are go...[Read More]

Drive More Engagement With Interactive Video

You have brought video into your campaigns to bring them to life and make them more engaging, now it’s time to take your video engagement to the next level. The combination of video hosting, marketing automation, and interactive video software will give you the ability to take your messaging experiences to new heights. By making your video content interactive, you open up possibilities to dr...[Read More]

How To Segment Leads Using Video

Once you have an established video marketing setup that includes video hosting connected to a marketing automation platform, feeding data to a CRM, you can then look at segmenting video viewers to increase the relevance of your communications. To do this you will need to look to video engagement data and video behavior as key video digital body language indicators for segmentation. Video engagemen...[Read More]

How Video Lead Scoring Works

Lead scoring is the process of ranking a contact’s level of interest according to rules mutually agreed upon by both sales and marketing. Most commonly lead scoring is used to rank contacts that are engaging with your website and other digital content. Once you connect your video marketing to a marketing automation platform you can start to score leads using your videos. There are a couple of diff...[Read More]

How To Build a Video Nurture Strategy

Once you have established email nurture programs you can then look at bringing video into your emails and messaging to help increase the effectiveness of your campaigns. To learn more about the basics of integrating video with your marketing automation platform read our article about connecting video to marketing automation. Before you set off and start designing a video nurture program you need t...[Read More]