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Access the best video marketing blogs written by top digital marketing experts.
20 Video Marketing A/B Testing Ideas Worth Exploring
When it comes to any aspect of marketing A/B testing a key component for knowing what works and doesn’t. Today the same rules can be applied to online video and video marketing as they do with other web content. There are a number of ways marketers can A/B test videos, here are some ideas around A/B testing worth exploring: Try different video titles, this simple change can help determine which ti...[Read More]
How To Record, Edit and Publish Interactive Videos
When it comes to interactive video there are two main approaches with content: 1) Leverage existing videos and apply interactive layers, annotations, and links to the videos you have already published. 2) Recording and editing video content so that is works in conjunction with interactive components — so the story and the technology work “hand-in-hand.” This valuable infographic ...[Read More]
The Top Video Marketing Stats From 2016
With the year almost coming to a wrap, its time to reflect back on what we learned this year from marketers using video effectively around the world. This infographic from insivia.com provides a quick overview of how video has impacted marketing this year.
How Video Transcription Can Boost Online Video Performance
Most people know transcripts as they relate to online video as “closed captioning.” Video transcripts are a great way to provide viewers with an enhanced way to engage with your video content. There are valuable reasons why you should consider transcripts for all your videos. Video transcription is important for video SEO and some organizations require them for ADA compliance.Here are a few reason...[Read More]
Are Video File Downloads Right For Your Video Strategy?
You’ve rolled out an online video strategy across your company. The marketing team is using video to drive demand, the product team has a video library that details your product, and the HR team has an internal video portal for employees. Videos across your deployment are streaming only, meaning that they can’t be downloaded or accessed offline. Videos are viewable on any device, but your sales te...[Read More]
How To Plan Your Social Video Content Calendar
A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines and feeds. Today Facebook and Twitter rank video content hig...[Read More]
4 Video Tools To Help Close More Deals
Here are 4 video tools to help your sales team close more deals, welcome to video for sales. These selected tools are designed for individual sales professionals and teams looking to include video in outgoing messaging and emails. This category of video is becoming increasingly important as Forbes reported in 2013. 65% of executives that watched a video visited a vendor’s website right after...[Read More]
How To Use Video Libraries and Portals To Drive Sales
Companies invest a ton of money into video marketing efforts but too often the focus is on YouTube for video hosting and explainer videos to complement the website. This type of limited strategy is great for brand discovery and awareness but leaves behind more critical lower funnel impact. Most companies have created enough video content to launch a resource library or video portal because they ha...[Read More]
Why Tracking Cookies Are Important For Video Marketing
Tracking cookies are browser components generally associated with a website or landing page. Cookies can be dropped into a viewer’s browser, tracking incredibly powerful insights into viewer behavior. A Browser cookie is the necessary ‘tracking code’ that creates the personalized experience you see on the web when you visit website. It enables websites to present you with information that is...[Read More]
How To Produce Video Content Personalized For Each Social Channel
A critical part of any social video strategy is producing the right content for the right audience and this same concept applies to social video. In this post we’ll cover best practices for producing and distributing video to Twitter, Facebook, and LinkedIn. For each channel, you’ll want to tailor your content. But this doesn’t mean that you need to create a new video for Twitter, a different one ...[Read More]
What’s The Importance of Single Sign-On In Your Online Video Strategy?
When it comes to implementing video across your organization, you’ll most likely be managing video that’s public facing, generally for marketing purposes, and also sensitive content destined for a controlled authenticated audience. There are a number of technology options and methods to protect video content, this post covers what we would consider to be the most scalable and easy to use, Single S...[Read More]
Online Video Security Best Practices and Strategy
If you’re looking to protect your online video content and YouTube’s private video feature is not secure enough there are a number of different options for video security depending on time, budget and ongoing management. Time: How long do you want to spend putting the private video environment together? Budget: How much money do you want to spend managing authentication tied to video? Management: ...[Read More]