It’s no secret that video live streaming enables brands to immediately, directly, and in real-time reach, and communicate with their audiences. Now that services like Facebook, YouTube, Instagram, and Twitter provide tools to make live streaming easier than ever, marketers alike are trying to figure out how to incorporate live into their video strategies. Why is live streaming so valuable for the ...[Read More]
Today it is easier than ever to film and edit video and with software for both Mac and Windows you can easily create professional content for your business. If you’re even more forward thinking there are video editing solutions that are 100% cloud-based such as WeVideo among others. This post covers the top 10 video editing software solutions for both Mac and Windows. Mac 1- Final Cut Pro 2 ...[Read More]
Video is the hottest new conversion tool and marketers are jumping all over it. With so much information available about interactive video, specifically related to YouTube, we figured we would write a post focused on making videos on your website interactive. First let’s define what we mean by call-to-actions and interactive video. There are a number of different types of interactive video CTAs, t...[Read More]
Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]
One of the important question video marketers should ask themselves is “why?” Why video over other types of content? Why would a potential buyer even care about your video? The “why” is applicable to all aspects of life. You probably ask yourself “why do I go into work everyday?” This great infographic from our friends over at Shakr goes into the Why’s of ...[Read More]
Here’s a great infographic by Main Path Marketing that goes into detail about how our brains consume content. These’s a great section that focuses on video marketing and online video content. Neuroscience and behavior psychology is something to consider when designing your next video marketing campaign. You should look to answer as to whether your audience is better served by a long fo...[Read More]
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