Monetization
7 Video Platforms To Help Launch Your OTT Subscription Service
If your brand depends on video to drive sales or video content is your product then you MUST make sure you have video experiences across all screens including next generation TVs. The timing has never been better to use video to engage audiences outside of YouTube and Facebook by creating video apps. Research shows that subscription OTT video service viewers will rise to 170.1 million or 51.7% of ...[Read More]
4 Video Marketing Apps and Video Add-ons For Shopify
If you’re reading this its probably because you are a Shopify customer. If you’re not a Shopify customer, you can learn more about Shopify here. The quick story is that Shopify is powerful shopping cart software that makes it easy for businesses of any size to setup a web store and sell goods and services from their website. Or in some cases, run their whole business (website and sales...[Read More]
Top 5 Free Video Ecommerce Tools and Software
The power of video can do wonders for ecommerce sales. In fact including video on your product pages to enrich the experience will contribute to an over 40% increase in organic search engine traffic and an uplift of 80% of time onsite. Your buyers will be more engaged and spend more money with your brand. Videos on product pages can drive on average 2x conversion and 2x spend according to 50Wheel ...[Read More]
The Top 5 Video Subscription Platform Comparisons
Looking to launch a subscription video offering like Netflix, Hulu, etc? These software solutions are designed just for you. Here are the top 5 video subscription platforms you should consider for your subscription-based video business. 1 – Compare Cleeng vs Drizzle vs Piano 2 – Compare Cleeng vs Inplayer vs TVPage &...[Read More]
How To Price Your Video Subscriptions
Pricing is a delicate topic. What works for one business may not work for another. Figuring out what to price your subscriptions will take some research and trial; however, there are a few guidelines you can follow. All industries have different levels of price sensitivity. If your industry is perceived as highly specialized, you can charge more for your videos. Technical, medical and legal fields...[Read More]
Creating a Great Video Subscriber Experience
As you figure out your content strategy and subscription offering, you need to map out how you will deliver your content to your viewers. Your video subscription website is the foundation of your offering. You want to make sure your website is easy for both you to use and your subscribers to navigate. The easier it is for you to manage the faster you’ll be able to add new content and manage your a...[Read More]
Video Marketing Success Ingredient: High Value Content
It goes without saying that the foundation of a successful video subscription offering is high value content. Your video content is your product. For you to stand out and earn subscribers, you have to provide value to your audience. (Read the first post in this blog series here.) Of the four components of a video subscription offering, this is the one where technology can help you the least. Your ...[Read More]
How To Launch a Video Subscription Offering
Video subscription offerings are growing tremendously. Subject matter experts and organizations are creating new revenue streams by sharing expertise, skill development, training and other high value information via online video. Over the last five years, we’ve seen organizations of all sizes create new offerings or transition a DVD-based video business to an online version. Online video technology...[Read More]
Video Marketer’s Resource Bundle
With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]
How To Generate Measurable Video Marketing ROI
If you’re a content marketer managing a digital strategy at some point you will be tasked with creating a video plan that pulls valuable videos into a coherent marketing strategy that will need to increase your company’s visibility and generate new business revenue. Online video technology for pulling off feat must include capabilities and integrations that touch marketing automation and CRM syste...[Read More]
What’s Behind Facebook Video?
Recently Facebook announced that video viewership on their platform had reached 8 billion video views per day. That’s a really impressive feat and this momentum puts Facebook on track to topple industry giant YouTube. With these impressive numbers it’s hard not to look below the surface and ask questions on “how” and “why?” Digging deep into the numbers we find that 725,000 of the most viewe...[Read More]
- 1
- 2