Corporate Communications
The Best Video Software To Stream Your Town Hall Broadcast
In our last article on live streaming we talked about the 6 steps needed execute a successful live stream broadcast. In this article we are going to highlight a few software solutions that are best for live streaming town hall meetings and corporate addresses. To learn more about the value of live video for communicating at your company, here are a few ways organizations are using live video to co...[Read More]
Top Questions To Ask Enterprise Online Video Platform Vendors in RFPs
If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]
25 Stats That Show How Enterprises Have Adopted Online Video in 2018
By now nearly 95% of businesses have adopted online video as communications tool for either sales and marketing or internal communications. This article highlights key data points and stats that tell the story on how enterprises are adopting video. What are companies using video for? Internal Communications: 85% of enterprises are using video for internal communications such as on-demand company u...[Read More]
Everything You Need To Know About Online Video Analytics
Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]
Are Video File Downloads Right For Your Video Strategy?
You’ve rolled out an online video strategy across your company. The marketing team is using video to drive demand, the product team has a video library that details your product, and the HR team has an internal video portal for employees. Videos across your deployment are streaming only, meaning that they can’t be downloaded or accessed offline. Videos are viewable on any device, but your sales te...[Read More]
What’s The Importance of Single Sign-On In Your Online Video Strategy?
When it comes to implementing video across your organization, you’ll most likely be managing video that’s public facing, generally for marketing purposes, and also sensitive content destined for a controlled authenticated audience. There are a number of technology options and methods to protect video content, this post covers what we would consider to be the most scalable and easy to use, Single S...[Read More]
Online Video Security Best Practices and Strategy
If you’re looking to protect your online video content and YouTube’s private video feature is not secure enough there are a number of different options for video security depending on time, budget and ongoing management. Time: How long do you want to spend putting the private video environment together? Budget: How much money do you want to spend managing authentication tied to video? Management: ...[Read More]
6 Ways To Protect Your Videos
Most of the time you’ll be using your video marketing to reach as many people as possible to drive awareness, engagement, conversion, and retention. But then there are those times when you’ll produce video content that is sensitive and designed for specific internal audiences like customers, partners, and others. The goal here is to make sure your confidential videos don’t make it into the wrong h...[Read More]
A Look at How Hospitals Are Using Video Marketing
Most of the time here at 50Wheel we discuss video marketing in a broad sense as it applies across verticals and use cases. Rarely do we highlight or compare video strategy as it relates to specific verticals. So we’d thought we would give it a try. In this post we willl look at how hospitals and HMOs like Kaiser Permanente are leveraging video for dozens of uses in a medical context, where measure...[Read More]
How To Use Video For Internal Communications
Along with video marketing, marketers and HR teams are now creating video based learning experiences to get new employees onboarded quickly, share ideas and provide continuing education. In this post I will explain how to create effective video training experiences and how measure the impact they have on your business goals. Employee Video Training Video training is a perfect channel for conveying...[Read More]