Corporate Communications
The Video Conferencing and Online Meeting Software Buyers Checklist
Today it’s more important than ever to adopt online meetings and to do that you need to invest in video conferencing or online meeting software. These software platforms provide the latest video, audio, and web conferencing capabilities, and include click-to-join connectivity from any device, generally with nothing to download — making it super easy. This checklist will lead you throug...[Read More]
9 Questions To Ask When Selecting Web Conferencing Software
If you’re currently evaluating different types of web conferencing and online meeting software, then you already know how this technology can bring high value collaboration to your communications. This article highlights the top 9 questions to consider when looking at web conferencing and web meeting software. 1. Is the web meeting software tool easy to use? If you are planning on connect wi...[Read More]
The 2020 Business Video Marketing Strategy Guide
Video is the most powerful modern communications channel and when used properly, video can transform communities, share new ideas at lightning speed, and drive immediate action from viewers. However, with that said, video is also the most complicated medium. From production and editing, distribution and driving engagement, to analytics and reconciliation, the demands of the video process lifecycle...[Read More]
How The Best Companies In The World Use Video To Train Their Teams
Whether you work for a small-to-medium sized business or a global enterprise, you know how challenging it can be to get all of your teammates together for an in-person meeting. With remote teams working in different geographical locations and time zones, it can be almost impossible to schedule an internal product introduction or sales training. Why not use video instead and reap the following bene...[Read More]
The Best Video Software To Stream Your Town Hall Broadcast
In our last article on live streaming we talked about the 6 steps needed execute a successful live stream broadcast. In this article we are going to highlight a few software solutions that are best for live streaming town hall meetings and corporate addresses. To learn more about the value of live video for communicating at your company, here are a few ways organizations are using live video to co...[Read More]
Top Questions To Ask Enterprise Online Video Platform Vendors in RFPs
If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]
25 Stats That Show How Enterprises Have Adopted Online Video in 2018
By now nearly 95% of businesses have adopted online video as communications tool for either sales and marketing or internal communications. This article highlights key data points and stats that tell the story on how enterprises are adopting video. What are companies using video for? Internal Communications: 85% of enterprises are using video for internal communications such as on-demand company u...[Read More]
Everything You Need To Know About Online Video Analytics
Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]
Are Video File Downloads Right For Your Video Strategy?
You’ve rolled out an online video strategy across your company. The marketing team is using video to drive demand, the product team has a video library that details your product, and the HR team has an internal video portal for employees. Videos across your deployment are streaming only, meaning that they can’t be downloaded or accessed offline. Videos are viewable on any device, but your sales te...[Read More]
What’s The Importance of Single Sign-On In Your Online Video Strategy?
When it comes to implementing video across your organization, you’ll most likely be managing video that’s public facing, generally for marketing purposes, and also sensitive content destined for a controlled authenticated audience. There are a number of technology options and methods to protect video content, this post covers what we would consider to be the most scalable and easy to use, Single S...[Read More]
Online Video Security Best Practices and Strategy
If you’re looking to protect your online video content and YouTube’s private video feature is not secure enough there are a number of different options for video security depending on time, budget and ongoing management. Time: How long do you want to spend putting the private video environment together? Budget: How much money do you want to spend managing authentication tied to video? Management: ...[Read More]
6 Ways To Protect Your Videos
Most of the time you’ll be using your video marketing to reach as many people as possible to drive awareness, engagement, conversion, and retention. But then there are those times when you’ll produce video content that is sensitive and designed for specific internal audiences like customers, partners, and others. The goal here is to make sure your confidential videos don’t make it into the wrong h...[Read More]
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