Content Marketing
Get expert video content marketing strategy advice, tips, templates articles and much more.
How To Organize Your Video Marketing Content
You’ve produced some really great videos. You’ve gone through the process of selecting a video marketing platform to host and manage your content. Before uploading any videos you need to organize them. Here are a few of the most common organization methods found in video marketing platforms. Categories The most common method is “categories,” which sort your videos into broad collections that are s...[Read More]
Fitting Social Video Into Your Content Calendar
Your content calendar as it relates to social should be completely different than other channels like your website. Timelines on all social channels aren’t going anywhere, so you want to be exceptionally mindful of the story you’re telling through your tweets, Facebook posts, and more. Be aware that your audience isn’t just in the country you’re located in, either. Your tweets could be read from a...[Read More]
Video Content Marketing Success Guide
Associate Video Viewers With Revenue The missing piece to any content marketing strategy is tracking content consumption and relating those actions to closed revenue. Using modern video hosting solutions known as Video Marketing Platforms you can use your videos to collect engagement data on specific contacts push it directly into your marketing automation platform, MAP and CRM system specifically...[Read More]
Video Marketer’s Resource Bundle
With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]
3 Ways Video Marketing Can Impact Customer Success
Although business video usage grown in the last few years, marketers still have trouble understanding how video can be integrated across business processes to drive revenue and customer retention. If video is not integrated into critical marketing campaigns it can be nearly impossible to measure its impact and ROI. This short blog post is a guide that breaks down how modern marketing teams create ...[Read More]
How To Build Holiday Video Campaigns
Now that the holidays are upon us it’s time to start thinking about how to messaging out the season greetings. Besides well wishes, holiday time is the end of the fiscal quarter or year for most companies. This means the mad sales rush to get deals closed in time to pop champagne and celebrate new years is ever so present in most companies. And what better time than ever for you to launch yo...[Read More]
Know Your Buyer’s Digital Content Preferences
Most digital marketers know that its important to reach buyers where ever they may be, this means delivering content to the right channels and devices, at the right time. With technology changing so quickly it can be almost impossible to keep up with your audience. Knowing what they like, where they hang out, and the content they love to consume is so important. Our friends at Content4Demand give ...[Read More]
How A/B Testing Works With Video Marketing
A/B testing is a popular method for measuring conversion rates related to content marketing. The method can have direct positive impact on conversion rates, enabling viewers to convert to trackable contacts monitored and measured by marketing automation and CRM systems. The data provided by A/B tests helps marketing teams optimize campaigns, monitor digital body language, deliver relevant content,...[Read More]
Drive More Engagement With Interactive Video
You have brought video into your campaigns to bring them to life and make them more engaging, now it’s time to take your video engagement to the next level. The combination of video hosting, marketing automation, and interactive video software will give you the ability to take your messaging experiences to new heights. By making your video content interactive, you open up possibilities to dr...[Read More]
What is Personalized Video?
Right now the term ‘personalization’ is all the hype, its what marketers are talking about. It’s all about delivering the right content to the right person at the right time. Sounds easy right? Well, the term is a little confusing and as us video marketers start to make our video experiences more interactive, personalization will play a central role. This short article is mean...[Read More]
Video Marketing Budget Breakdown
In this article we will be looking at a snapshot of a mid sized company that has invested in online video as a core strategy. We outline how much money is spent and on what components of video, from software to production in this video marketing budget breakdown. It’s important for companies to benchmark and plan a decent budget for online video, comparable to organizations similar in size. ...[Read More]
Bundling Video Content Marketing
This month I had the opportunity to work with a really unique company, a brand I would not normally run into or think about much on a daily basis, except that one of my good friends and fellow marketers, Evy Wilkins runs marketing there. The brand is UNYQ, a hot new company that uses 3D printing technology to produce lines of fashionable prosthetics for amputees. Evy and I worked together at Vidca...[Read More]