Content Marketing
5 Types of Customer Generated Content In Video Marketing
User-generated content (UGC) is content on the internet that brand customers or users contribute to its making. The internet is filled with UGCs, and it mainly consists of videos, posts, and photos. In reality, UGC can be any content that the brand did not make by themselves, even though they can leverage it to rank better or for more visibility. Video content is on the rise now as more cust...[Read More]
Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing
Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece...[Read More]
The Top Reasons Why Your Business Should Invest in Video Marketing
According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically. The main reason why brands choose to use video is d...[Read More]
10 Video Marketing Trends You Need To Know in 2021
According to the WYZOwl statistics, 86 percent of businesses use videos as a tool for marketing. The report also shows that 93% of marketers believe the video to be an effective tool. The most common types of videos are – explainer videos, social media videos, videos ads, and so on. The metrics are to give you a fair idea of why we should discuss something as essential as this, or add ...[Read More]
Why Video Marketing Is Important and How It Can ‘Wake up’ Your Customers
The question in the title can be composed differently – What can video marketing do for your business? A picture speaks a thousand words, and a video so many more but measured in milliseconds. Specifically, one minute of video is worth 1.8 million words. The secret of video marketing lies in that – in the extraordinary power that video material has on social networks. However, don̵...[Read More]
The State of Video Marketing in 2021: Full Report With Statistics
In 2020 the world changed forever with the global pandemic, with that change online video exploded as a primary means of communication and brand engagement. Now in 2021, we’re seeing continued growth from video viewers and video marketers alike — video marketing is the focus of the year. 50Wheel recently ran a consumer study looking to better understand the market’s plans for video this year. The ...[Read More]
Definition: What Exactly is Video Making Software in 2021?
In 2021 there are literally thousands of tools for creating professional looking video online. These video making apps are all focused around the idea of creating and editing professional quality videos quickly without downloading any software or requiring previous production skills. Web-based video making software generally leverages built-in templates which include: stock photos, videos, music a...[Read More]
A Guide to Video SEO in 2021
Video has become an essential part of marketing (check out some crucial video marketing statistics here). Getting your video created is one thing, having it ranked on search engines in another challenge. Having videos that rank well on search engines can help maximize the reach of your videos which means more potential viewers. This article covers the best Video SEO practices in 2021. Google algor...[Read More]
How to Boost Creativity in Video Production Through Brainstorming
How well your team works together is essential to completing projects and making progress on company goals. When personalities complement one another, work ethics match, and creative energies are in sync, it’s likely your team is highly productive. But even in industries like video production, where an endless flow of creativity and collaboration is expected, you’ll face blocks that’ll...[Read More]
3 Creative Short Video Ideas to Boost Customer Loyalty
There is no doubt that video marketing is here to stay. Companies keep increasing their video budgets, hoping that videos can help them boost brand awareness and recognition. However, video can do more than that. One of the perks of running a consistent video marketing strategy is higher customer loyalty. Consumers love when they can extract something useful from the content produced by thei...[Read More]
Customer Video Testimonial Software Buyer’s Guide
We’re excited for this week’s featured vendors, as they all solve the unique challenge of soliciting and collecting customer testimonials and feedback. These tools enable your customers to tell their stories about your brand in as little steps as possible, providing a superior, hassle free experience. This week we are taking a look at: ThankView Vocal Video Gratavid Plotto You can find these...[Read More]
A Guide to Video Lengths in a Time-Based Economy
Time is a valuable commodity. It is a non-renewable resource and one that we should treat with the utmost care in business. When it comes to video content, time is a factor not just for efficient production, but also for how many precious minutes we can expect our audience to commit to our materials. There are general good practices for how long marketing videos should be based o...[Read More]