Content Marketing
How to Boost Creativity in Video Production Through Brainstorming
How well your team works together is essential to completing projects and making progress on company goals. When personalities complement one another, work ethics match, and creative energies are in sync, it’s likely your team is highly productive. But even in industries like video production, where an endless flow of creativity and collaboration is expected, you’ll face blocks that’ll...[Read More]
Countering Google Ads with Interactive Video Ads: Know it all.
There can be numerous ways to drive traffic to your website. But the best way to monetize that traffic is to advertise, which is being practised for years. There are various types of advertising technologies, but engaging native video ads is a new generation marketing and advertising technique that can leave you spellbound. According to VDO.AI, this media has already established itself as effectiv...[Read More]
3 Creative Short Video Ideas to Boost Customer Loyalty
There is no doubt that video marketing is here to stay. Companies keep increasing their video budgets, hoping that videos can help them boost brand awareness and recognition. However, video can do more than that. One of the perks of running a consistent video marketing strategy is higher customer loyalty. Consumers love when they can extract something useful from the content produced by thei...[Read More]
Customer Video Testimonial Software Buyer’s Guide
We’re excited for this week’s featured vendors, as they all solve the unique challenge of soliciting and collecting customer testimonials and feedback. These tools enable your customers to tell their stories about your brand in as little steps as possible, providing a superior, hassle free experience. This week we are taking a look at: ThankView Vocal Video Gratavid Plotto You can find these...[Read More]
A Guide to Video Lengths in a Time-Based Economy
Time is a valuable commodity. It is a non-renewable resource and one that we should treat with the utmost care in business. When it comes to video content, time is a factor not just for efficient production, but also for how many precious minutes we can expect our audience to commit to our materials. There are general good practices for how long marketing videos should be based o...[Read More]
The Best Animation Software Tools For Digital Marketers in 2021
2021 has kicked off to a fast paced start and we know you are all busy, but if video content creation is on your agenda this year, then this short article and resource will be worth your time. In 2019, the global animation industry was valued at $264 billion. While animation is not limited just to video, it can also include creative disciplines in the field of film, virtual reality, animated chara...[Read More]
Creative Tips for Writing Video Marketing Scripts
Developing video marketing scripts is a very effective way of communicating and passing information to existing or potential customers. Creating a marketing video that is pleasing and persuasive to the target audience can be very challenging and consume too much time. The video creator should ensure that he develops a piece that makes sense to the target audience and convinces them that the produc...[Read More]
5 Successful Video Strategies for Your Online Store
As an online store owner, you are always looking for new ways to showcase your products to both old and new clients. Sometimes, you only need to take a few photos of the said product. Unfortunately, pictures do not adequately iterate your product’s unique functionality, which is why making a video would be more useful. The great thing about videos is that it gives more clarity to your products or ...[Read More]
The Science Behind Flawless Corporate Video Script Writing
Video marketing is undoubtedly on the rise. More and more companies worldwide are investing in corporate video production, and there are quite a few reasons for that. According to WordStream statistics: 64% of consumers buy a product after seeing a branded video of it video content increases organic traffic from SERPs by 157% websites that are using video content have an average conver...[Read More]
The State of Online Video Distribution in 2020
50Wheel recently ran a survey across our web properties asking users about how they currently distribute video in 2020. What we wanted to find out is what distribution channels are businesses utilizing, what content are they sharing across those channels and where and how are they finding success? Those questions were answered by thousands 50Wheel users in the months of May and June 2020 via our i...[Read More]
25 Video Marketing Statistics That Every Marketer Should Know in 2020
Welcome to 2020, the year of global pandemics, recessions, job loss and a new lifestyle of working from home. I think it’s fair to say that the world has changed and how we use video today is not the same as it was yesterday. In fact, we bet your mom or your relatives didn’t even know what Zoom meeting was before this year. What we’re getting at is, online video is exploding unex...[Read More]
The Top 10 Free Video Marketing Software and Apps of 2020
Video marketing is now accessible to anyone. Once an expensive endeavor that required hiring and working with a production agency — video marketing is now commoditized and available to all. Even those with no budget. That’s right, today you can create, edit, enrich and distribute online videos both live and on demand for free! So if you’re just getting started video marketing and...[Read More]