Content Marketing

Choosing a Video Platform: What To Evaluate For Video Email Marketing

Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]

The Video Content You Should Create For Your Business

Depending on how much of your video marketing plan has already been developed, the videos you choose to produce can vary. A majority of the organizations we surveyed in 2017 produced and distributed between 12-50 videos during the year. Given that benchmark its ultimately up to you to decide what kind of video will be best for the organization. Here are the most common types of business video: Bra...[Read More]

How to Get Started Creating Your Video Content Strategy

If you’ve been investigating and evaluating video platforms for your organization then you are on your way to video marketing success. The technology alone won’t make your strategy successful, you need to consider video content creation plan. In this short article we’ll focus on content creation for video marketing and strategy ideas and questions to consider. When creating a vid...[Read More]

4 Best Practices For Video Marketing Localization Success

Video breaks down barriers and allows global brands to reach audiences anywhere they consume video on the web and mobile. More and more large enterprises are constantly working to uncover new audiences in global markets. This article simplifies global video delivery by outlining 4 key best practices to deliver video to new markets and regions, such as EMEA markets or as far east as China. We’ll co...[Read More]

Choosing a Video Platform: What To Evaluate For Content Creation

Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]

Everything You Need To Know About Online Video Analytics

Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]

The Top 5 Video For Sales Platform Comparisons

If you’re looking to enable your sales team to use video and email together to better engage with prospects look no further. This article compares the top video for sales platforms side by side. Take a look at the top 5 video for sales platform comparisons. 1 – Compare BombBomb vs OneMob vs Covideo 2 – Compare Loom vs MailVU vs Viwomail 3 – Compare Busivid vs Covideo vs One...[Read More]

How To Optimize Video Thumbnails For Conversion

Video marketers almost always underestimate the value of the video thumbnail — that’s why we’re writing this post. Most of the attention is typically to the content itself and then finally the presentation of the video on a website or landing page. The video thumbnail often seems like an afterthought. Don’t forget the video thumbnail is part of the video conversion strategy. A catchy and rel...[Read More]

How Much Revenue Will Your Video Marketing Strategy Generate?

One of the most common questions marketers ask when it comes to implementing a video strategy is, “how much revenue will it generate?” At the end of the day that’s really what matters the most. In fact it’s more important than ever because video content creation is expensive when compared to other content types, but if implemented correctly can reap huge rewards and show the most ROI. To get...[Read More]

Things To Consider Before Buying Video Creation Software

Today it’s easier than ever to create your own video content. Whether it’s with your mobile phone, a DSLR camera, or a pro rig — there is no excuse for not having video including in your marketing strategy. Hardware aside, there is a new category of software sweeping the video marketing landscape, Video Creation Software. Video Creation Software are cloud-based solutions that make it easy to...[Read More]

Getting Started With Mobile Video Creation For Sales

When it comes to increasing engagement with your outbound sales prospecting emails there is no better tool than video and most convenient for sales reps is to be able to manage that communication via a mobile device. Today it has become incredibly easy for anyone with a mobile phone to record and send videos on the go thanks to a number of mobile apps designed for recording, editing, enhancing, di...[Read More]

16 Video Content Ideas For Businesses Building A Strategy

1 – Product Videos One of the best types of videos you can create if you sell products or services are product videos. Product videos are a great way to use video to describe each product that you want to promote. Simple ideas would be to display the product and talk about it’s details, etc. If its software, a simple screen recording with voiceover will work. Remember to highlight the busine...[Read More]

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