How Our Buyer’s Brains Consume Online Video Content

How to use psychology to and neuroscience to build the ultimate video marketing campaign.

Here’s a great infographic by Main Path Marketing that goes into detail about how our brains consume content. These’s a great section that focuses on video marketing and online video content.
Neuroscience and behavior psychology is something to consider when designing your next video marketing campaign. You should look to answer as to whether your audience is better served by a long form video, collection of short videos, or some other content format. This infographic goes into more detail.


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The 50Wheel Team has over 10 years of experience in online video technology, specifically working with B2B organizations deploying video marketing technologies and accompanying playbooks.